Verkiezingssoftware en Burgerzaken oplossingen
Procura (procura.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, SaaS brands, in the 77th percentile of 18166 Government brands.
Procura was a Dutch provider of software and services for elections and civil affairs (burgerzaken), serving municipalities and government institutions in the Netherlands. As of October 1, 2026, Procura has transitioned into two specialized successor brands: Shift2, which continues the election software operations, and Data B, which handles printed materials, supplies, and civil affairs services. Procura positioned itself as a trusted partner for government bodies managing elections and civil registration processes.
| Brand Name | Procura |
|---|---|
| Domain | procura.nl |
| Industry | Government, Technology |
| Main Competitors | Civix, Centric (74/100), PinkRoccade Local Government (68/100), Scytl (89/100), Smartmatic (70/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Procura is per 1 oktober 2026 verdergegaan bij Shift2 en Data B. Kies hier of je verder wilt bij Shift2 (verkiezingssoftware) of Data B (drukwerk, materialen en Burgerzaken)." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Drupal.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Procura's main competitors in Government: Centric (74/100), PinkRoccade Local Government (68/100), Scytl (89/100), Smartmatic (70/100).
Sources: Brand Analyzer scan
Procura has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 21, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Procura official site
Procura offered software and services for elections, including election management software, and solutions for civil affairs (burgerzaken) processes used by Dutch municipalities. Following its transition as of October 1, 2026, these services are now provided separately: Shift2 offers election software, while Data B provides printed materials, supplies, and civil affairs services.
Sources: Procura official site
Procura scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Procura official site
Procura was a Dutch company that provided specialized software and services for elections and civil affairs (burgerzaken) to municipalities and government institutions. As of October 1, 2026, Procura has ceased to operate under its original name and has transitioned into two successor brands: Shift2, which continues the election software business, and Data B, which handles printed materials, supplies, and civil affairs services.
Sources: Procura official site
Procura supported municipalities with reliable software and services related to organizing elections and managing civil affairs processes. Its offerings included election software and related civil registration (burgerzaken) support tools. As of October 1, 2026, these functions have been split between two specialized successor companies: Shift2, which handles election software, and Data B, which manages printed materials, supplies, and civil affairs processes.
Sources: Procura official site
Procura can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Procura official site
Procura's software and services were used by Dutch municipalities (gemeenten) and government institutions responsible for organizing elections and managing civil affairs (burgerzaken) processes.
Sources: Procura official site
Procura was known for providing specialized, trusted software solutions to Dutch municipalities for organizing elections and managing civil affairs (burgerzaken) processes. It served as a dedicated government technology partner before transitioning its operations into two successor brands, Shift2 and Data B, as of October 1, 2026.
Sources: Procura official site
Procura scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Procura has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Procura: Privateer (78/100), Prison Fellowship (78/100), Proteus Fund (78/100), Provence-Alpes-Côte d'Azur Tourisme (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.