Imagine, Program, Share
Scratch (mit.edu) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Education brands, Technology brands, Non-profit brands. Among 2219 Education brands analyzed, Scratch ranks in the 90th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 94/100, Visual Identity 83/100, Messaging Clarity 95/100, Trust Foundation 87/100, AI Discoverability 61/100, Brand Authority 72/100.
86 in August 2026, up from 78 in August 2026.
Scratch is a free programming language and online community developed for children, educators, and beginners. Created in 2003, it allows users to create interactive stories, games, and animations through a visual, block-based coding interface. Positioned as a nonprofit-driven educational tool, Scratch aims to make coding accessible and engaging, fostering creativity and computational thinking skills among young learners worldwide.
| Brand Name | Scratch |
|---|---|
| Domain | mit.edu |
| Industry | Education, Technology |
| Founded | 2003 |
| Main Competitors | Code.org (87/100), Tynker (84/100), Blockly, Swift Playgrounds (82/100), CodeMonkey (87/100), Kodable (83/100) |
Moz Domain Authority 93/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Scratch has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Scratch is a free programming language and online community where you can create your own interactive stories, games, and animations." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Scratch scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scratch has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 93/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Scratch from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is MIT Sloan Executive Education?", Claude could identify the brand as of August 2026. MIT Sloan Executive Education is the executive education arm of MIT's Sloan School of Management, offering non-degree courses, certificates, and custom programs for working professionals and organizations on topics like leadership, innovation, strategy, and technology management. Best known for Short-format executive courses and certificate programs blending MIT's analytical, tech-driven approach with management education.
When asked "Best brands similar to MIT Sloan Executive Education?", Claude would recommend Scratch as of August 2026. It's a top-tier, widely respected provider of executive education alongside peers like Harvard Business School Executive Education and Wharton Executive Education, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scratch's main competitors include Code.org (87/100), Tynker (84/100), Blockly, Swift Playgrounds (82/100), CodeMonkey (87/100). These companies compete in the Education space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Scratch and Code.org are competitors in Education. Brand Analyzer scores Scratch at 86/100 and Code.org at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Scratch offers a free visual programming language and an online platform for creating and sharing interactive stories, games, and animations. It includes an online community feature where users can showcase and remix each other's projects.
Sources: Scratch official site
Popular alternatives to Scratch include Code.org (87/100), Tynker (84/100), Blockly, Swift Playgrounds (82/100), CodeMonkey (87/100). Each is an established option in the Education space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Scratch is a free programming language and online community developed for children and beginners, enabling them to create interactive stories, games, and animations using a visual, block-based coding interface.
Sources: Scratch official site
Scratch has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scratch official site
Scratch was founded in 2003. Scratch operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scratch provides a visual programming language and an online platform where users can design, code, and share interactive projects such as stories, games, and animations. It also fosters a community where users can explore and remix each other's creations.
Sources: Scratch official site
Scratch scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scratch official site
Scratch is used primarily by children, educators, and beginners interested in learning programming through creative and interactive projects.
Sources: Scratch official site
Scratch is known for being one of the most widely used platforms for teaching children programming concepts through a simple, drag-and-drop block coding system. It is also recognized for its large global community and nonprofit mission to make coding education accessible.
Sources: Scratch official site
Scratch is popular because it offers a free, beginner-friendly way for children and novices to learn programming through creative expression. Its visual block-based coding removes barriers to entry, and its active global community allows users to share and explore projects, enhancing engagement and learning.
Sources: Scratch official site
Scratch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scratch official site
Ranked closest to Scratch: MemberPress (86/100), Massachusetts General Hospital (86/100), Modern Language Association (86/100), National Alliance on Mental Illness (NAMI) (86/100).
A step up - brands to learn from: VitalSource (91/100), Teachable (91/100).
Category leader: Canva (97/100).