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Randstad (proffice.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 69th percentile of 41356 Other brands.
Randstad is a Dutch human resource consulting firm, founded in 1960 and headquartered in Diemen, Netherlands. It operates as a recruitment and staffing company in Sweden, offering job listings across all professional fields. Randstad connects job seekers with employers through recruitment and staffing services, aiming to help both individuals and companies grow through effective labor market matching.
| Brand Name | Randstad |
|---|---|
| Domain | proffice.com |
| Industry | Other |
| Founded | 1960 |
| Headquarters | Diemen |
| Parent Company / Owner | Frits Goldschmeding |
| Main Competitors | Adecco (86/100), ManpowerGroup (89/100), Academic Work (78/100), Bravura (74/100), StudentConsulting (72/100), Manpower Sweden (86/100), Experis (87/100) |
Moz Domain Authority 26/100 vs category average 36 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Randstad has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Randstad är ett rekryteringsföretag och bemanningsföretag som har lediga jobb i hela Sverige. Hos oss hittar du lediga jobb inom alla yrkesområden." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost, HubSpot, React.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Randstad's main competitors in Other: Adecco (86/100), ManpowerGroup (89/100), Academic Work (78/100), Bravura (74/100), StudentConsulting (72/100).
Sources: Brand Analyzer scan
Randstad has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 29, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Randstad official site
Randstad was founded in 1960. Randstad operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Randstad is headquartered in Diemen. Randstad operates in the Other category.
Sources: Wikidata
Randstad scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Randstad official site
Randstad is a Dutch human resource consulting firm that operates as a recruitment and staffing company. In Sweden, it functions as a job placement service connecting job seekers with employers across all professional fields.
Sources: Randstad official site
Randstad provides recruitment and staffing services, matching talented individuals with employers across all industries and professional fields in Sweden. It helps job seekers find open positions and assists companies in acquiring the skilled workers they need.
Sources: Randstad official site
Randstad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Randstad official site
Randstad offers recruitment and staffing services, including job placement across all professional fields in Sweden. Its broad service portfolio connects talented individuals with employers seeking to fill positions.
Sources: Randstad official site
Randstad is owned by or part of Frits Goldschmeding. Randstad operates in the Other category.
Sources: Wikidata
Randstad is used by job seekers across all professional fields in Sweden, as well as by companies seeking to recruit or staff positions with qualified talent.
Sources: Randstad official site
Randstad is known for being a leading recruitment and staffing company that lists open jobs across all professional sectors in Sweden, helping both job seekers and employers find suitable matches in the labor market.
Sources: Randstad official site
Randstad scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Randstad has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 26/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Randstad: Professional Plastics (77/100), ProCraft Cabinetry (77/100), Profilpas (77/100), PROJECT FLOORS (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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