Preventing substance use in middle school
Project ALERT (projectalert.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Healthcare brands, in the 36th percentile of 27483 Education brands.
Project ALERT is a non-governmental organization founded in 1991 that provides a free, scientifically proven classroom curriculum designed to teach seventh and eighth graders how to resist drugs and alcohol. The program is targeted at middle school educators, administrators, and students, and is continually updated based on teacher feedback and research, with online training available. It operates within the education, non-profit, and healthcare sectors, positioning itself as a trusted, evidence-based solution for substance use prevention in middle schools.
| Brand Name | Project ALERT |
|---|---|
| Domain | projectalert.com |
| Industry | Education, Non-profit |
| Founded | 1991 |
| Headquarters | Lagos |
| Main Competitors | D.A.R.E. America (79/100), Botvin LifeSkills Training (72/100), Too Good for Drugs (73/100), PAX Good Behavior Game (79/100), Communities That Care (71/100) |
Moz Domain Authority 35/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Project ALERT exists to teach seventh and eighth graders how to resist drugs and alcohol through a free, easy-to-use, scientifically proven classroom program." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Project ALERT?", Claude could identify the brand as of October 2026. Project ALERT is a drug and alcohol prevention curriculum for middle school students, originally developed by the RAND Corporation and now run by the Project ALERT nonprofit, designed to help adolescents resist peer and social pressures to use substances. Best known for Being a widely used evidence-based middle school drug prevention curriculum.
When asked "Best brands similar to Project ALERT?", Claude would recommend Project ALERT as of October 2026. It's a well established, research backed program often cited alongside other school-based substance abuse prevention curricula like Botvin LifeSkills Training.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Project ALERT's main competitors in Education: D.A.R.E. America (79/100), Botvin LifeSkills Training (72/100), Too Good for Drugs (73/100), PAX Good Behavior Game (79/100), Communities That Care (71/100).
Sources: Brand Analyzer scan
Project ALERT has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 19, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Project ALERT official site
Project ALERT was founded in 1991. Project ALERT operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Project ALERT is headquartered in Lagos. Project ALERT operates in the Education category.
Sources: Wikidata
Project ALERT offers a free, evidence-based classroom curriculum designed specifically for middle school students in seventh and eighth grade, focused on teaching resistance to drug and alcohol use. The program includes classroom materials and is supported by online training resources for educators, with content continually updated based on scientific research and teacher feedback.
Sources: Project ALERT official site
Project ALERT scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Project ALERT official site
Project ALERT is a non-governmental organization that provides a free, evidence-based classroom curriculum designed to teach seventh and eighth graders how to resist drugs and alcohol. Founded in 1991, it operates in the education, non-profit, and healthcare sectors, offering a scientifically proven program for middle school substance use prevention.
Sources: Project ALERT official site
Project ALERT develops and distributes a free, easy-to-use classroom program that teaches middle school students, specifically seventh and eighth graders, how to resist drugs and alcohol. The program is designed for use by educators and is backed by scientific research, with ongoing updates driven by teacher feedback and supplemented by online training resources.
Sources: Project ALERT official site
Project ALERT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Project ALERT official site
Project ALERT is used by middle school educators and administrators who implement the program in classrooms, as well as seventh and eighth grade students who participate in the substance use prevention curriculum.
Sources: Project ALERT official site
Project ALERT is known for its scientifically proven, free classroom curriculum aimed at helping seventh and eighth graders resist drug and alcohol use. It is recognized as an evidence-based substance use prevention program specifically tailored for middle school settings.
Sources: Project ALERT official site
Project ALERT scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Project ALERT has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (11/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Project ALERT from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Project ALERT: Product HQ (72/100), The Pritzker Architecture Prize (72/100), REDCap (72/100), REDCap (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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