Documenting wildlife, one species at a time
Project Noah (projectnoah.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 21st percentile of 13298 Media & Entertainment brands.
Project Noah is an online platform founded in 2012 and headquartered in Quezon City that connects a global community of wildlife photographers, nature enthusiasts, and citizen scientists. The platform's mission is to document every species of wildlife worldwide through user-submitted photography, creating a collaborative visual encyclopedia of global biodiversity. It falls under the Media & Entertainment, Education, and Non-profit categories, serving as a tool for both conservation awareness and citizen science engagement.
| Brand Name | Project Noah |
|---|---|
| Domain | projectnoah.org |
| Industry | Media & Entertainment, Education |
| Founded | 2012 |
| Headquarters | Quezon City |
| Main Competitors | iNaturalist (88/100), eBird (87/100), Flickr (94/100), GBIF (89/100) |
Moz Domain Authority 60/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #55,630 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Project Noah has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A rog swimming in open water, seen from below, with a diamond shaped body against a blue background." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Project Noah?", Claude could identify the brand as of September 2026. Project Noah is a nature discovery and citizen science platform where users photograph and document wildlife and plants, helping build a crowdsourced database of species sightings; it gained support from National Geographic in its early years. Best known for a mobile/web app for citizen scientists to document and identify wildlife sightings.
When asked "Best brands similar to Project Noah?", Claude would not surface Project Noah as of September 2026. It's a niche citizen-science nature app rather than a Media & Entertainment brand, so it wouldn't naturally come up in that category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Project Noah's main competitors in Media & Entertainment: iNaturalist (88/100), eBird (87/100), Flickr (94/100), GBIF (89/100).
Sources: Brand Analyzer scan
Project Noah has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 37, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Project Noah official site
Project Noah was founded in 2012. Project Noah operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Project Noah is headquartered in Quezon City. Project Noah operates in the Media & Entertainment category.
Sources: Wikidata
Project Noah scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Project Noah official site
Project Noah can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Project Noah official site
Project Noah is an online, non-profit platform and community founded in 2012 that focuses on wildlife photography and biodiversity documentation. It brings together nature enthusiasts, photographers, conservationists, and citizen scientists who upload and share images of wildlife species from around the world, contributing to a collective visual record of global biodiversity.
Sources: Project Noah official site
Project Noah is used by nature enthusiasts, wildlife photographers, conservationists, and citizen scientists interested in documenting and exploring wildlife species from around the world.
Sources: Project Noah official site
Project Noah scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Project Noah has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #55,630 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Project Noah from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Project Noah: ProductReview.com.au (70/100), ProCyclingStats (70/100), Radio Sarajevo (70/100), Rattling Stick (70/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.