French fashion, timeless chic details
Promod (promod.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 96th percentile of 8329 Fashion & Apparel brands.
Promod is a French fashion retailer, founded in 1961 and headquartered in Mondeville, that sells women's clothing and accessories online. The brand is built around a French chic aesthetic, emphasizing perfect-fit garments, timeless style, and accessible pricing. Its product range includes clothing in various colours and prints along with complementary accessories. According to a knowledge-graph description, Promod is now characterized as a defunct French retail group, though its e-commerce site continues to present a current catalog and lookbook.
| Brand Name | Promod |
|---|---|
| Domain | promod.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1961 |
| Headquarters | Mondeville |
| Main Competitors | Zara (79/100), Mango, H&M (88/100), Camaïeu (70/100), Etam (89/100), Pimkie (82/100), Naf Naf (71/100) |
Moz Domain Authority 56/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #344,156 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Promod has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome to Promod - online store where details & timeless chic make all the difference. Discover our perfect-fit clothing & dainty accessories. Get inspired by our latest l…" (Meta description: 31 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Promod?", Claude could identify the brand as of October 2026. Promod is a French fast-fashion retailer founded in 1975, selling women's clothing, accessories, and shoes through stores across Europe and online. Best known for Affordable, trend-driven women's fashion from France.
When asked "Best brands similar to Promod?", Claude would recommend Promod as of October 2026. It's a recognizable mid-range French fashion brand often mentioned alongside similar European women's apparel retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Promod's main competitors in Fashion & Apparel: Zara (79/100), H&M (88/100), Camaïeu (70/100), Etam (89/100), Pimkie (82/100).
Sources: Brand Analyzer scan
Promod has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 49, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Promod official site
Promod was founded in 1961. Promod operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Promod is headquartered in Mondeville. Promod operates in the Fashion & Apparel category.
Sources: Wikidata
Promod scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Promod official site
Promod can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Promod official site
Promod scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Promod has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #344,156 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Promod from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Promod: Prada (88/100), Poltrona Frau (88/100), Ode (Purepeople) (88/100), Rapha (88/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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