Une mode féminine et décontractée
Promod (promod.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 76th percentile of 8329 Fashion & Apparel brands.
Promod was a French fashion retailer founded in 1961 (with company messaging citing 1975) and headquartered in Mondeville. It offered women's clothing and accessories in sizes 34 to 48, emphasizing a bohemian, feminine and casual style at accessible prices. The brand provided free delivery and in-store returns. According to knowledge-graph data, Promod is now described as a defunct French retail group.
| Brand Name | Promod |
|---|---|
| Domain | promod.fr |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1961 |
| Headquarters | Mondeville |
| Main Competitors | Zara (79/100), H&M (88/100), Mango (75/100), Camaïeu (70/100), Naf Naf (71/100), Etam (89/100), Kiabi (78/100) |
Ranked #72,656 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Promod has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "✔️ Découvrez des Collections qui s" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Promod?", Claude could identify the brand as of October 2026. Promod is a French fast-fashion retail chain founded in 1975, selling affordable women's clothing and accessories through stores across France, Europe, and online. Best known for Affordable, trend-driven women's fashion sold through a large French retail chain.
When asked "Best brands similar to Promod?", Claude would recommend Promod as of October 2026. It's a well-known, established French women's fashion brand that fits naturally alongside similar affordable fashion retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Promod's main competitors in Fashion & Apparel: Zara (79/100), H&M (88/100), Mango (75/100), Camaïeu (70/100), Naf Naf (71/100).
Sources: Brand Analyzer scan
Promod has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 27, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Promod official site
Promod was founded in 1961. Promod operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Promod is headquartered in Mondeville. Promod operates in the Fashion & Apparel category.
Sources: Wikidata
Promod scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Promod official site
Promod can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Promod official site
Promod offered women's clothing and accessories, including collections designed with a bohemian, feminine, and casual aesthetic. Products were available in sizes ranging from 34 to 48, reflecting a focus on size inclusivity. The brand sold through its e-commerce platform (promod.fr) as well as physical retail stores, and included services like free delivery and free in-store returns.
Sources: Promod official site
Promod designed, produced, and sold women's clothing and accessories through physical stores and e-commerce (promod.fr). Its collections featured a bohemian, feminine, and casual style, with an emphasis on size inclusivity ranging from 34 to 48. The brand also offered services such as free delivery and free in-store returns to support its retail operations.
Sources: Promod official site
Promod scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Promod has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #72,656 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Promod from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Promod: Printsome (82/100), Primer (82/100), Proper Cloth (82/100), PURA D'OR (82/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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