Your Key to Property Data
PropertyShark (propertyshark.com) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Real Estate brands, SaaS brands, Technology brands. Among 2347 Real Estate brands analyzed, PropertyShark ranks in the 89th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 82/100, Digital Presence 88/100, Visual Identity 99/100, Messaging Clarity 95/100, Trust Foundation 89/100, AI Discoverability 70/100, Brand Authority 70/100.
PropertyShark is a real estate data and research platform founded in 2003, providing detailed property information, ownership records, and valuation tools for residential and commercial properties across New York City and the broader United States. It is owned by Yardi Systems and serves real estate professionals, investors, brokers, and appraisers who need in-depth property research, foreclosure data, and ownership history to support investment and transaction decisions.
| Brand Name | PropertyShark |
|---|---|
| Domain | propertyshark.com |
| Industry | Real Estate, SaaS |
| Founded | 2003 |
| Parent Company / Owner | Yardi Systems |
| Main Competitors | CoStar Group (91/100), Reonomy (83/100), ATTOM Data Solutions (85/100), CoreLogic (82/100), Zillow (89/100), StreetEasy, LoopNet (77/100) |
Moz Domain Authority 60/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,998 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
PropertyShark has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "PropertyShark is a property data and research company that provides in-depth information on any NYC or US property, commercial or residential." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
PropertyShark scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PropertyShark has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (50/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #34,998 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PropertyShark from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is PropertyShark?", Claude could identify the brand as of August 2026. PropertyShark is a real estate data and research platform, now part of Yardi, that provides property records, ownership information, sales history, zoning, permits, and maps for properties primarily in the US, with especially deep coverage of New York City. Best known for Detailed property records and ownership data lookups, particularly for NYC real estate.
When asked "Best brands similar to PropertyShark?", Claude would recommend PropertyShark as of August 2026. It's a well established go-to tool for real estate professionals, investors, and researchers needing detailed property and ownership data, especially in NYC.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PropertyShark's main competitors include CoStar Group (91/100), Reonomy (83/100), ATTOM Data Solutions, CoreLogic (82/100), Zillow (89/100). These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
PropertyShark and CoStar Group are competitors in Real Estate. Brand Analyzer scores PropertyShark at 84/100 and CoStar Group at 91/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to PropertyShark include CoStar Group (91/100), Reonomy (83/100), ATTOM Data Solutions, CoreLogic (82/100), Zillow (89/100). Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
PropertyShark offers property data and research tools covering ownership records, foreclosure data, property valuations, and other detailed information on residential and commercial properties in NYC and the broader U.S. market.
Sources: PropertyShark official site
PropertyShark is a property data and research company, founded in 2003 and owned by Yardi Systems, that provides in-depth information on real estate properties, both commercial and residential, across New York City and the United States.
Sources: PropertyShark official site
PropertyShark has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 50, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PropertyShark official site
PropertyShark was founded in 2003. PropertyShark operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PropertyShark provides property data and research tools that allow users to look up ownership records, foreclosure information, property valuations, and other detailed data on residential and commercial real estate in NYC and across the U.S.
Sources: PropertyShark official site
PropertyShark scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PropertyShark official site
PropertyShark is known for its comprehensive coverage of New York City property records, including detailed ownership information, foreclosure listings, and property valuation data used by real estate professionals.
Sources: PropertyShark official site
PropertyShark can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PropertyShark official site
PropertyShark is used by real estate investors, brokers, appraisers, and other real estate professionals who need detailed property data, ownership information, and market analysis tools for residential and commercial properties.
Sources: PropertyShark official site
PropertyShark is owned by or part of Yardi Systems. PropertyShark operates in the Real Estate category.
Sources: Wikidata
PropertyShark is popular among real estate investors, brokers, and appraisers because it offers detailed, accurate property data and research tools, including ownership records and valuations, with particularly strong coverage of New York City properties.
Sources: PropertyShark official site
Ranked closest to PropertyShark: Pierre et Vacances (84/100), Napoleon (84/100), RealSatisfied (84/100), Renewal by Andersen (84/100).
A step up - brands to learn from: Taskrabbit (91/100), Simon (91/100).
Category leader: SketchUp (97/100).