Guiding Your Financial Future Forward
Provident Bank (providentnj.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 37th percentile of 10164 Finance brands.
Provident Bank is an American private bank founded in 1839 and headquartered in Jersey City, New Jersey. It provides personal and business banking products and services-including loans, checking, savings, and CDs-along with investment solutions to individuals and businesses in New Jersey, New York City, and Pennsylvania. The bank positions itself as a community-focused financial institution offering trusted guidance to help customers achieve their financial goals.
| Brand Name | Provident Bank |
|---|---|
| Domain | providentnj.com |
| Industry | Finance |
| Founded | 1839 |
| Headquarters | Jersey City |
| Main Competitors | Valley National Bank (78/100), Investors Bank (69/100), TD Bank (89/100), PNC Bank (85/100), M&T Bank (79/100), Santander Bank (74/100), Kearny Bank (81/100), Columbia Bank (83/100) |
Moz Domain Authority 32/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Provident Bank appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide personal and business banking customers in NJ, NYC, and PA with trusted financial products and guidance to help them achieve their financial goals." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Provident Bank?", Claude could identify the brand as of September 2026. Provident Bank is a New Jersey-based regional bank holding company, operating as a subsidiary of Provident Financial Services, offering personal and business banking, loans, mortgages, and wealth management services across New Jersey, New York, and Pennsylvania. Best known for Being a long-standing New Jersey community and regional bank with a large branch network.
When asked "Best brands similar to Provident Bank?", Claude would recommend Provident Bank as of September 2026. It's a well-established, reputable regional bank that would come up naturally when discussing solid community or regional banking options in the NJ/NY/PA area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Provident Bank's main competitors in Finance: Valley National Bank (78/100), Investors Bank (69/100), TD Bank (89/100), PNC Bank (85/100), M&T Bank (79/100).
Sources: Brand Analyzer scan
Provident Bank offers personal and business banking products including checking accounts, savings accounts, certificates of deposit (CDs), loans, and investment services, along with financial guidance for individuals and businesses.
Sources: Provident Bank official site
Provident Bank is an American private bank founded in 1839, headquartered in Jersey City, New Jersey. It offers personal and business banking, lending, and investment services to customers in New Jersey, New York City, and Pennsylvania.
Sources: Provident Bank official site
Provident Bank has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Provident Bank official site
Provident Bank was founded in 1839. Provident Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Provident Bank is headquartered in Jersey City. Provident Bank operates in the Finance category.
Sources: Wikidata
Provident Bank provides personal and business banking products and services, including checking and savings accounts, certificates of deposit (CDs), loans, and investment solutions, along with financial guidance to help customers in NJ, NYC, and PA achieve their financial goals.
Sources: Provident Bank official site
Provident Bank scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Provident Bank official site
Provident Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Provident Bank official site
Provident Bank serves individuals and businesses located in New Jersey, New York City, and Pennsylvania who are seeking personal and business banking, lending, and investment services.
Sources: Provident Bank official site
Provident Bank is known for its long history dating back to 1839 and its strong local presence as a community-focused bank serving the tri-state area of New Jersey, New York City, and Pennsylvania with a full range of personal and business banking products.
Sources: Provident Bank official site
Provident Bank scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Provident Bank has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify Provident Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Provident Bank: Progressive Commercial (74/100), Priority Commerce (74/100), Zenrock (74/100), Quotus (74/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: TradingView (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.