A literary journal of new writing
Ploughshares (pshares.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 59th percentile of 7478 Media & Entertainment brands.
Ploughshares is a nonprofit literary journal, founded in 1981 and headquartered in San Francisco, dedicated to publishing and celebrating outstanding new fiction, nonfiction, and poetry. It serves as a platform for both emerging and established writers, offering readers curated, thoughtfully edited literary work across multiple genres. The publication is positioned within the media, entertainment, and education sectors, targeting readers, writers, and literary enthusiasts seeking high-quality contemporary literature.
| Brand Name | Ploughshares |
|---|---|
| Domain | pshares.org |
| Industry | Media & Entertainment, Education |
| Founded | 1981 |
| Headquarters | San Francisco |
| Main Competitors | The Paris Review (78/100), Granta (89/100), Tin House (86/100), The Kenyon Review (81/100), One Story (79/100), Zoetrope: All-Story (73/100), American Poetry Review (67/100) |
Moz Domain Authority 65/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #284,430 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ploughshares appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Latest Issue PS SIGN UP FOR THE PLOUGHSHARES NEWSLETTER" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ploughshares?", Claude could identify the brand as of September 2026. Ploughshares Fund is a nonprofit foundation based in San Francisco that funds research, advocacy, and journalism aimed at reducing nuclear weapons risks and promoting disarmament policy. Best known for Grantmaking and advocacy focused on nuclear weapons policy and non-proliferation.
When asked "Best brands similar to Ploughshares?", Claude would not surface Ploughshares as of September 2026. It's a policy-focused nonprofit foundation, not a media or entertainment brand, so it wouldn't fit a list of media/entertainment companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ploughshares scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ploughshares has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (56/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #284,430 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ploughshares from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ploughshares: ProVideo Coalition (80/100), Progressive Grocer (80/100), COPE (Committee on Publication Ethics) (80/100), Público (80/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
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