Makmur Bersama Indonesia
Pupuk Indonesia (pupuk-indonesia.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Other brands, in the 42nd percentile of 30076 Manufacturing brands.
Pupuk Indonesia is an Indonesian conglomerate founded in 1959 and headquartered in Jakarta. It produces and markets fertilizers, including Urea and NPK, while integrating petrochemical and food supply chains to support sustainable agriculture. Positioned as Indonesia's leading fertilizer producer, the company provides agricultural and plant nutrition solutions aimed at driving national growth and prosperity, serving farmers, agricultural businesses, and other stakeholders across Indonesia's supply chain.
| Brand Name | Pupuk Indonesia |
|---|---|
| Domain | pupuk-indonesia.com |
| Industry | Manufacturing, Energy & Utilities |
| Founded | 1959 |
| Headquarters | Jakarta |
| Main Competitors | Yara International (86/100), Nutrien (87/100), The Mosaic Company (86/100), IFFCO (82/100), Sinofert Holdings, Qatar Fertiliser Company (QAFCO) |
Moz Domain Authority 34/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #171,779 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Tumbuh dan bergerak bersama solusi pertanian terintegrasi untuk Indonesia. Simak informasi lengkapnya di sini." (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Pupuk Indonesia?", Claude could identify the brand as of October 2026. Pupuk Indonesia is the state-owned holding company that oversees Indonesia's fertilizer industry, consolidating several subsidiaries like Pupuk Kujang, Petrokimia Gresik, and Pupuk Kaltim under one umbrella. It produces and distributes nitrogen-based fertilizers such as urea and Best known for Being Indonesia's largest state-owned fertilizer producer and distributor.
When asked "Best brands similar to Pupuk Indonesia?", Claude would recommend Pupuk Indonesia as of October 2026. It's a dominant and well-known player in Southeast Asia's fertilizer and agrochemical manufacturing sector, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pupuk Indonesia's main competitors in Manufacturing: Yara International (86/100), Nutrien (87/100), The Mosaic Company (86/100), IFFCO (82/100).
Sources: Brand Analyzer scan
Pupuk Indonesia has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pupuk Indonesia official site
Pupuk Indonesia was founded in 1959. Pupuk Indonesia operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pupuk Indonesia is headquartered in Jakarta. Pupuk Indonesia operates in the Manufacturing category.
Sources: Wikidata
Pupuk Indonesia offers a range of fertilizers, including Urea and NPK, alongside integrated agricultural solutions that connect the petrochemical and food supply chains to support sustainable farming practices across Indonesia.
Sources: Pupuk Indonesia official site
Pupuk Indonesia scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Pupuk Indonesia official site
Pupuk Indonesia is an Indonesian conglomerate company founded in 1959 and headquartered in Jakarta. It operates as the country's leading fertilizer producer, providing integrated agricultural and plant nutrition solutions while linking the petrochemical and food supply chains to support national agricultural development.
Sources: Pupuk Indonesia official site
Pupuk Indonesia produces and markets fertilizers such as Urea and NPK, and manages integrated agricultural solutions that connect the petrochemical and food supply chains. Its operations aim to support sustainable agriculture and food security across Indonesia by supplying plant nutrition products to farmers and agricultural businesses.
Sources: Pupuk Indonesia official site
Pupuk Indonesia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pupuk Indonesia official site
Pupuk Indonesia is known for being Indonesia's leading producer and distributor of fertilizers, particularly Urea and NPK, and for integrating the petrochemical and food supply chains to support the nation's agricultural sector.
Sources: Pupuk Indonesia official site
Pupuk Indonesia's offerings are used by farmers, agricultural businesses, and other stakeholders involved in Indonesia's petrochemical and food supply chains.
Sources: Pupuk Indonesia official site
Pupuk Indonesia scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pupuk Indonesia has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #171,779 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Pupuk Indonesia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pupuk Indonesia: Pulsar Vision (74/100), PUKY (74/100), Puumarket (74/100), PWR (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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