The undisputed leader in radiators
Purmo (purmo.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Energy & Utilities brands, Real Estate brands, in the 87th percentile of 29640 Manufacturing brands.
Purmo is a heating technology company that manufactures radiators and related heating solutions, including panel, bathroom, decorative, and electric radiators, as well as underfloor heating systems. Drawing on over 50 years of industry experience, the company states it has warmed more than 10 million homes worldwide. Purmo serves homeowners, builders, HVAC professionals, and distributors in residential and commercial markets, positioning itself as a global leader in radiator and heating technology.
| Brand Name | Purmo |
|---|---|
| Domain | purmo.com |
| Industry | Manufacturing, Energy & Utilities |
| Main Competitors | Stelrad (85/100), Zehnder Group (72/100), Vasco (77/100), Jaga (82/100), Kermi (80/100) |
Moz Domain Authority 47/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #276,579 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Purmo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide high-quality heating solutions that warm homes around the world through innovative radiator and heating technology." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Purmo?", Claude could identify the brand as of October 2026. Purmo is a Finnish manufacturer of heating and cooling solutions, including radiators, underfloor heating systems, and indoor climate products, formerly known as Rettig ICC before rebranding under the Purmo Group name. Best known for Manufacturing steel panel radiators and designer radiators for residential and commercial heating.
When asked "Best brands similar to Purmo?", Claude would recommend Purmo as of October 2026. It's a well-established European brand in the heating industry, so it would naturally come up alongside other major radiator and climate control manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Purmo's main competitors in Manufacturing: Stelrad (85/100), Zehnder Group (72/100), Vasco (77/100), Jaga (82/100), Kermi (80/100).
Sources: Brand Analyzer scan
Purmo has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 26, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Purmo official site
Purmo offers panel radiators, bathroom radiators, decorative radiators, electric radiators, and underfloor heating systems for residential and commercial applications.
Sources: Purmo official site
Purmo scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Purmo official site
Purmo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Purmo official site
Purmo designs and produces heating solutions, including panel, bathroom, decorative, and electric radiators, as well as underfloor heating systems, for use in homes and commercial spaces.
Sources: Purmo official site
Purmo is a heating technology company specializing in the manufacture of radiators and heating systems for residential and commercial buildings.
Sources: Purmo official site
Purmo's products are used by homeowners, builders, HVAC professionals, and distributors seeking heating solutions for residential and commercial spaces.
Sources: Purmo official site
Purmo is known for its wide range of radiator products and heating technology, drawing on more than 50 years of expertise and claiming to have warmed over 10 million homes globally.
Sources: Purmo official site
Purmo scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Purmo has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #276,579 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Purmo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Purmo: Puritan Medical Products (82/100), Purina (82/100), Purolator (82/100), PXG (Parsons Xtreme Golf) (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.