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CenturyLink (qwest.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Technology brands, in the 25th percentile of 2992 Telecommunications brands.
CenturyLink is a telecommunications and technology company founded in 1930 and headquartered in Monroe. It provides residential internet, television, and phone services, with internet speeds up to 940 Mbps. The company positions itself as a dependable provider of bundled home connectivity services, targeting homeowners and residential customers seeking reliable, high-speed internet along with TV and phone service.
| Brand Name | CenturyLink |
|---|---|
| Domain | qwest.com |
| Industry | Telecommunications, Technology |
| Founded | 1930 |
| Headquarters | Monroe |
| Main Competitors | AT&T (85/100), Comcast Xfinity (89/100), Verizon (93/100), Spectrum (74/100), Cox Communications (81/100), Frontier Communications (86/100), Windstream (89/100) |
Moz Domain Authority 58/100 vs category average 43 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #380,026 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CenturyLink has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We no longer support this browser . For an optimal experience, we recommend updating your browser ." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CenturyLink?", Claude could identify the brand as of September 2026. CenturyLink is a major U.S. telecommunications company that provides internet, phone, and fiber network services to consumers and businesses; Qwest Communications was a telecom carrier that CenturyLink acquired in 2011, and qwest.com became one of its legacy branded domains. Best known for Being a large U.S. broadband and phone service provider formed partly through the acquisition of Qwest Communications, later rebranded as Lumen Technologies.
When asked "Best brands similar to CenturyLink?", Claude would recommend CenturyLink as of September 2026. CenturyLink is a recognizable name in residential and business internet/phone service, so it's worth mentioning alongside other major U.S. telecom providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CenturyLink's main competitors in Telecommunications: AT&T (85/100), Comcast Xfinity (89/100), Verizon (93/100), Spectrum (74/100), Cox Communications (81/100).
Sources: Brand Analyzer scan
CenturyLink has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 19, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CenturyLink official site
CenturyLink was founded in 1930. CenturyLink operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CenturyLink is headquartered in Monroe. CenturyLink operates in the Telecommunications category.
Sources: Wikidata
CenturyLink offers high-speed internet with speeds up to 940 Mbps, television service, and home phone service, often bundled together for residential customers.
Sources: CenturyLink official site
CenturyLink scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CenturyLink official site
CenturyLink is a telecommunications and technology company founded in 1930 and headquartered in Monroe. It provides residential internet, television, and phone services to homes.
Sources: CenturyLink official site
CenturyLink provides high-speed internet, television, and home phone services to residential customers. It offers internet speeds up to 940 Mbps and bundles these services together for convenience.
Sources: CenturyLink official site
CenturyLink can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CenturyLink official site
CenturyLink is known for offering high-speed residential internet service, with speeds up to 940 Mbps, bundled with TV and home phone services.
Sources: CenturyLink official site
CenturyLink's services are used by homeowners and residential customers seeking reliable internet, television, and phone services for their homes.
Sources: CenturyLink official site
CenturyLink scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CenturyLink has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #380,026 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CenturyLink from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CenturyLink: QMoney (71/100), PREISVERGLEICH.de (71/100), RoTLD (71/100), Shabodi NetAware (71/100).
A step up - brands to learn from: ZPE Systems (81/100), Zone.eu (81/100).
Category leader: GoTo (96/100).
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