Paving the way for health
R-Biopharm AG (r-biopharm.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Food & Beverage brands, Manufacturing brands, in the 76th percentile of 19935 Healthcare brands.
R-Biopharm AG is a German company founded in 1988 and headquartered in Pfungstadt, near Darmstadt. It operates in the fields of clinical diagnostics and food & feed analysis, developing test solutions intended to improve health and quality of life. The company serves healthcare providers, clinical laboratories, and food and feed manufacturers with analytical testing products designed for precision and reliability in both medical and food safety contexts.
| Brand Name | R-Biopharm AG |
|---|---|
| Domain | r-biopharm.com |
| Industry | Healthcare, Food & Beverage |
| Founded | 1988 |
| Headquarters | Pfungstadt |
| Main Competitors | Thermo Fisher Scientific (90/100), Bio-Rad Laboratories (68/100), Neogen Corporation (69/100), Roche Diagnostics (81/100), bioMérieux (89/100), Merck KGaA (MilliporeSigma) (86/100), Randox Laboratories (83/100), Charm Sciences (84/100) |
Moz Domain Authority 47/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "R-Biopharm is working in the fields of clinical diagnostics and food & feed analysis. We employ innovative and reliable products for pioneering solutions." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is R-Biopharm AG?", Claude could identify the brand as of October 2026. R-Biopharm AG is a German biotech company based in Darmstadt that develops diagnostic test kits and analytical systems for food, feed, and pharmaceutical safety testing, including allergen, mycotoxin, and pathogen detection, as well as clinical diagnostics. Best known for ELISA and rapid test kits for food safety and mycotoxin/allergen detection.
When asked "Best brands similar to R-Biopharm AG?", Claude would recommend R-Biopharm AG as of October 2026. It's a well established and respected name in food safety diagnostics, so it would naturally come up alongside companies like Neogen or Romer Labs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
R-Biopharm AG's main competitors in Healthcare: Thermo Fisher Scientific (90/100), Bio-Rad Laboratories (68/100), Neogen Corporation (69/100), Roche Diagnostics (81/100), bioMérieux (89/100).
Sources: Brand Analyzer scan
R-Biopharm AG is a German company, founded in 1988 and headquartered in Pfungstadt near Darmstadt, that operates in clinical diagnostics and food & feed analysis. It develops analytical test solutions used by healthcare providers, laboratories, and food and feed manufacturers.
Sources: R-Biopharm AG official site
R-Biopharm AG has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 52, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: R-Biopharm AG official site
R-Biopharm AG was founded in 1988. R-Biopharm AG operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
R-Biopharm AG is headquartered in Pfungstadt. R-Biopharm AG operates in the Healthcare category.
Sources: Wikidata
R-Biopharm develops and provides test solutions for two main sectors: clinical diagnostics and food & feed analysis. Its diagnostic technology supports prevention, therapy, and wellbeing programs, while its food and feed analysis products help ensure safety and quality in manufacturing and production processes.
Sources: R-Biopharm AG official site
R-Biopharm AG scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: R-Biopharm AG official site
R-Biopharm offers diagnostic test solutions for clinical use, supporting prevention, therapy, and wellbeing, as well as analytical testing products for food and feed safety and quality control used by manufacturers and laboratories.
Sources: R-Biopharm AG official site
R-Biopharm AG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: R-Biopharm AG official site
R-Biopharm's products and services are used by healthcare providers, clinical laboratories, food and feed manufacturers, and other organizations that require reliable diagnostic and analytical testing solutions.
Sources: R-Biopharm AG official site
R-Biopharm is known for providing innovative and reliable test solutions spanning clinical diagnostics and food & feed safety analysis, serving both healthcare and food/feed manufacturing sectors.
Sources: R-Biopharm AG official site
R-Biopharm AG scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
R-Biopharm AG has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify R-Biopharm AG from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to R-Biopharm AG: Rare Patient Voice (80/100), Randox Health (80/100), Rady Children's Health (80/100), Royal College of Veterinary Surgeons (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.