Teljes körű banki szolgáltatás
Raiffeisen Bank (raiffeisen.hu) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 47th percentile of 11494 Finance brands.
Raiffeisen Bank (raiffeisen.hu) is the Hungarian branch of the Austrian Raiffeisen co-operative banking group, headquartered in Vienna and part of Raiffeisen Zentralbank Österreich. It provides full-service banking, including account opening, loans, insurance, and savings/investment products, through online banking, branch networks, and ATMs. The bank targets both private individuals and businesses seeking comprehensive financial services, positioning itself as a reliable, all-in-one financial partner offering convenient digital and in-person solutions.
| Brand Name | Raiffeisen Bank |
|---|---|
| Domain | raiffeisen.hu |
| Industry | Finance |
| Founded | 2010 |
| Headquarters | Vienna |
| Parent Company / Owner | Raiffeisen Zentralbank Österreich |
| Main Competitors | OTP Bank (82/100), K&H Bank (74/100), Erste Bank (64/100), UniCredit Bank (71/100), MKB Bank (75/100), CIB Bank (75/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #238,551 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Raiffeisen Bank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Raiffeisen Bank teljes körű szolgáltatást nyújt, akár bankszámlát nyitnál, hitelt igényelnél, biztosítást kötnél, vagy megtakarításod befektetésed kezelnéd. Online ügyintézés, bank…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HU-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Raiffeisen Bank?", Claude could identify the brand as of September 2026. Raiffeisen Bank is the Hungarian subsidiary of Austria's Raiffeisen Bank International, offering retail, corporate, and private banking services in Hungary including accounts, loans, mortgages, and investment products. Best known for Being a major Austrian-owned commercial bank operating in Hungary as part of the broader Raiffeisen Bank International network across Central and Eastern Europe.
When asked "Best brands similar to Raiffeisen Bank?", Claude would recommend Raiffeisen Bank as of September 2026. It's a well-established and widely used bank in Hungary, so it would naturally come up when discussing major banking options there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raiffeisen Bank's main competitors in Finance: OTP Bank (82/100), K&H Bank (74/100), Erste Bank (64/100), UniCredit Bank (71/100), MKB Bank (75/100).
Sources: Brand Analyzer scan
Raiffeisen Bank has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raiffeisen Bank official site
Raiffeisen Bank was founded in 2010. Raiffeisen Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Raiffeisen Bank is headquartered in Vienna. Raiffeisen Bank operates in the Finance category.
Sources: Wikidata
Raiffeisen Bank offers bank account opening, personal and business loans, insurance products, and savings and investment management services. These are accessible through online banking, in-person branch visits, and ATMs, allowing customers to handle most financial needs within a single institution.
Sources: Raiffeisen Bank official site
Raiffeisen Bank scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Raiffeisen Bank official site
Raiffeisen Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raiffeisen Bank official site
Raiffeisen Bank is owned by or part of Raiffeisen Zentralbank Österreich. Raiffeisen Bank operates in the Finance category.
Sources: Wikidata
Raiffeisen Bank is the Hungarian arm of the Austrian Raiffeisen co-operative banking group, serving as a full-service financial institution offering banking, credit, insurance, and investment products to private individuals and businesses in Hungary. It operates as part of Raiffeisen Zentralbank Österreich, the central institution of the Raiffeisen group, and is headquartered in Vienna.
Sources: Raiffeisen Bank official site
Raiffeisen Bank provides comprehensive banking services including current account opening, personal and business loans, insurance products, and savings and investment solutions. Customers can manage their finances through online banking platforms as well as a network of physical branches and ATMs. The bank aims to be a one-stop financial services provider for both individuals and businesses in Hungary.
Sources: Raiffeisen Bank official site
Raiffeisen Bank serves private individuals and business owners in Hungary who need comprehensive banking, credit, insurance, and savings or investment services, particularly those who value both online account management and access to physical branches and ATMs.
Sources: Raiffeisen Bank official site
Raiffeisen Bank scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raiffeisen Bank has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #238,551 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Raiffeisen Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Raiffeisen Bank: Rabobank (Rabo AgriFinance) (76/100), Quantower (76/100), Real Estate Blondies (76/100), The Real Estate Guys (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.