European leader in supplies distribution
Raja (raja-group.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 51st percentile of 23520 E-commerce brands.
Raja is a European distributor of packaging, office supplies, and warehouse equipment for businesses of all sizes. The company positions itself as a European leader in this distribution sector, emphasizing a values-driven approach and sustainability alongside large-scale distribution capabilities. Raja serves businesses across Europe seeking reliable supply solutions for packaging, office, and warehouse needs.
| Brand Name | Raja |
|---|---|
| Domain | raja-group.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | RAJA (Rajapack) (72/100), Viking (84/100), Office Depot (80/100), Uline (85/100), ULMA Packaging (76/100), Antalis (74/100), RAJA Group's competitor Mondi (86/100), Staples (91/100) |
Moz Domain Authority 30/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide businesses across Europe with reliable packaging, office supplies, and warehouse equipment while upholding strong company values." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Raja?", Claude could identify the brand as of October 2026. RAJA Group is a France-based company that is Europe's leading distributor of packaging, shipping, and warehouse supplies, selling boxes, tape, protective packaging, and logistics equipment to businesses online. Best known for Being Europe's largest B2B online distributor of packaging and shipping supplies.
When asked "Best brands similar to Raja?", Claude would recommend Raja as of October 2026. It's a major, well-established player in B2B packaging e-commerce across Europe, so it would naturally come up for similar packaging supply brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raja's main competitors in E-commerce: RAJA (Rajapack) (72/100), Viking (84/100), Office Depot (80/100), Uline (85/100), ULMA Packaging (76/100).
Sources: Brand Analyzer scan
Raja has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 15, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raja official site
Raja offers packaging materials, office supplies, and warehouse equipment to businesses. These product categories support companies' operational, shipping, storage, and office management needs.
Sources: Raja official site
Raja scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Raja official site
Raja can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raja official site
Raja is a European company that distributes packaging, office supplies, and warehouse equipment to businesses of various sizes. It positions itself as a leader in this distribution space, combining large-scale logistics capabilities with a stated commitment to company values and sustainability.
Sources: Raja official site
Raja distributes packaging materials, office supplies, and warehouse equipment to businesses across Europe. It operates as a supplier that provides companies with reliable access to these product categories, supporting their operational and logistical needs.
Sources: Raja official site
Raja's customers are businesses across Europe of all sizes that require packaging, office supplies, or warehouse equipment for their operations.
Sources: Raja official site
Raja scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raja has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify Raja from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Raja: Rainforest API (77/100), Rain Design Inc. (77/100), Penguin (77/100), Rapunzel Naturkost (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.