Uw B2B-partner voor verpakkingen
RAJAPACK (raja.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 64th percentile of 27439 E-commerce brands.
RAJAPACK is a French multinational distributor of packaging materials, warehouse supplies and office articles, operating in the Netherlands via raja.nl. Founded in 1954 and headquartered in Tremblay-en-France, the company serves businesses and professionals with a catalog of more than 10,000 products that are kept in stock and shipped within 24 hours. RAJAPACK positions itself as a reliable B2B partner for packaging and warehouse equipment solutions.
| Brand Name | RAJAPACK |
|---|---|
| Domain | raja.nl |
| Industry | E-commerce, Manufacturing |
| Founded | 1954 |
| Headquarters | Tremblay-en-France |
| Parent Company / Owner | Danièle Marcovici |
| CEO | Danièle Marcovici |
| Main Competitors | Viking, Manutan (78/100), Rajapack UK (Antalis) (74/100), Staples (83/100), Uline (85/100), Office Depot (80/100), Bruneau (72/100), VidaXL (67/100) |
Moz Domain Authority 4/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bestel hier al uw verpakkingen, magazijnbenodigdheden en kantoorartikelen. Veilig en snel bij RAJAPACK." (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is RAJAPACK?", Claude could identify the brand as of October 2026. RAJAPACK is a European e-commerce company specializing in packaging supplies, selling boxes, tape, protective packaging, mailing bags and related materials to businesses, with raja.nl being its Dutch storefront under the broader RAJA Group which operates across many European coun Best known for Online retailer of packaging and shipping supplies for businesses.
When asked "Best brands similar to RAJAPACK?", Claude would recommend RAJAPACK as of October 2026. It's one of the most established B2B packaging suppliers in Europe, so it's relevant if someone asks for packaging or shipping supply e-commerce options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RAJAPACK's main competitors in E-commerce: Manutan (78/100), Rajapack UK (Antalis) (74/100), Staples (83/100), Uline (85/100), Office Depot (80/100).
Sources: Brand Analyzer scan
RAJAPACK offers packaging materials, magazijnbenodigdheden (warehouse supplies) and office articles. Its catalog includes more than 10,000 products related to packing, shipping and warehouse equipment, all maintained in stock for quick dispatch to business customers.
Sources: RAJAPACK official site
RAJAPACK is a French multinational distributor specializing in packaging materials, warehouse supplies and office articles. Founded in 1954 and headquartered in Tremblay-en-France, it operates an e-commerce platform, including raja.nl in the Netherlands, serving business and professional customers across Europe.
Sources: RAJAPACK official site
RAJAPACK has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 36, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RAJAPACK official site
RAJAPACK was founded in 1954. RAJAPACK operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RAJAPACK is headquartered in Tremblay-en-France. RAJAPACK operates in the E-commerce category.
Sources: Wikidata
RAJAPACK sells and distributes packaging products, warehouse equipment and office supplies to businesses. It operates an online catalog of over 10,000 products that are kept in stock, allowing customers to order and receive goods within 24 hours.
Sources: RAJAPACK official site
RAJAPACK scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: RAJAPACK official site
RAJAPACK is known for its extensive, always-in-stock catalog of packaging and warehouse supplies, offering fast delivery (within 24 hours) to business customers across its European markets, including the Netherlands via raja.nl.
Sources: RAJAPACK official site
RAJAPACK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RAJAPACK official site
RAJAPACK is owned by or part of Danièle Marcovici. RAJAPACK operates in the E-commerce category.
Sources: Wikidata
RAJAPACK's customers are primarily businesses and professionals who need packaging materials, warehouse supplies and office articles for their operations, such as logistics, retail, manufacturing and other commercial sectors.
Sources: RAJAPACK official site
RAJAPACK scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RAJAPACK has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 4/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RAJAPACK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RAJAPACK: Rado (79/100), RaceDayQuads (79/100), Ramirez Conservas (79/100), RAO (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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