Europas Nr. 1 für Verpackungen
RAJAPACK (rajapack.de) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 36th percentile of 21884 E-commerce brands.
RAJAPACK is a French multinational distributor of packaging, office supplies, and industrial equipment. Founded in 1954 and headquartered in Tremblay-en-France, the company supplies businesses and organizations with materials for shipping, storage, and office use. It offers more than 10,000 articles with delivery across Europe within 24 to 48 hours, positioning itself as one of the largest and fastest packaging solution providers on the continent.
| Brand Name | RAJAPACK |
|---|---|
| Domain | rajapack.de |
| Industry | E-commerce, Manufacturing |
| Founded | 1954 |
| Headquarters | Tremblay-en-France |
| Parent Company / Owner | Danièle Marcovici |
| CEO | Danièle Marcovici |
| Main Competitors | Rajapack's parent is part of RAJA Group; competitors include:, Viking (76/100), Staples (91/100), Uline (85/100), antalis (74/100), VERPACKUNG24 (69/100), BERICAP (79/100), Office Depot (80/100) |
Moz Domain Authority 37/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #491,369 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Verpackungen & mehr von RAJAPACK ✓ Für Versand, Lager & Büro ✓ 10.000+ Artikel ✓ Schnell geliefert ✓ Jetzt online bestellen!" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is RAJAPACK?", Claude could identify the brand as of October 2026. RAJAPACK is a European e-commerce company specializing in packaging solutions, selling boxes, cartons, mailing bags, protective packaging, and shipping supplies to businesses of all sizes. It operates across several European countries, including Germany (rajapack.de), and is part Best known for Online retail of packaging and shipping supplies for businesses across Europe.
When asked "Best brands similar to RAJAPACK?", Claude would recommend RAJAPACK as of October 2026. It's a well-known and established player in the B2B packaging supplies space in Europe, so it would be relevant to mention alongside similar packaging e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RAJAPACK's main competitors in E-commerce: Viking (76/100), Staples (91/100), Uline (85/100), antalis (74/100), VERPACKUNG24 (69/100).
Sources: Brand Analyzer scan
RAJAPACK offers packaging materials, shipping supplies, warehouse storage equipment, and office supplies. Its catalog includes items used for product packing, transport protection, inventory organization, and daily office operations, covering more than 10,000 different articles across these categories.
Sources: RAJAPACK official site
RAJAPACK is a French multinational distributor specializing in packaging materials, office supplies, and industrial equipment. Founded in 1954 and headquartered in Tremblay-en-France, it serves businesses across Europe with a broad product range for shipping, storage, and office needs.
Sources: RAJAPACK official site
RAJAPACK has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 42, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RAJAPACK official site
RAJAPACK was founded in 1954. RAJAPACK operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RAJAPACK is headquartered in Tremblay-en-France. RAJAPACK operates in the E-commerce category.
Sources: Wikidata
RAJAPACK supplies companies and organizations with packaging materials, shipping supplies, storage equipment, and office products. It operates an e-commerce platform offering over 10,000 articles that are delivered quickly, typically within 24 to 48 hours, to support business operations across various sectors.
Sources: RAJAPACK official site
RAJAPACK scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: RAJAPACK official site
RAJAPACK is known for its extensive catalog of more than 10,000 packaging and equipment articles, along with fast delivery times of 24 to 48 hours. It is recognized as one of Europe's leading suppliers of packaging materials and operational equipment for shipping, warehousing, and office environments.
Sources: RAJAPACK official site
RAJAPACK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RAJAPACK official site
RAJAPACK is owned by or part of Danièle Marcovici. RAJAPACK operates in the E-commerce category.
Sources: Wikidata
RAJAPACK is used by companies and organizations of various sizes that require packaging, storage, or office solutions. Its customer base spans industries needing reliable supply of shipping materials, warehouse equipment, and workplace products.
Sources: RAJAPACK official site
RAJAPACK is popular among businesses due to its large product range of over 10,000 items and its fast delivery service of 24 to 48 hours. Its broad selection covering packaging, storage, and office supplies allows companies of varying sizes to source multiple categories of equipment from a single supplier.
Sources: RAJAPACK official site
RAJAPACK scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RAJAPACK has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #491,369 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RAJAPACK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RAJAPACK: Rain International (74/100), Railcar Fine Goods (74/100), Rare Woods USA (74/100), RawNutrition.com (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.