Your Experts in Policy Innovation
RAP (Regulatory Assistance Project) (raponline.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Government brands, Non-profit brands, in the 73rd percentile of 3153 Energy & Utilities brands.
The Regulatory Assistance Project (RAP) is a non-profit organization that works with government officials, regulators, and policymakers worldwide to support the transition to clean energy. It focuses on building clean electricity resources, optimizing electricity use, and electrifying end uses. RAP provides research-grounded expertise and policy guidance to help decision-makers navigate the complexities of clean energy policy and regulatory change on a global scale.
| Brand Name | RAP (Regulatory Assistance Project) |
|---|---|
| Domain | raponline.org |
| Industry | Energy & Utilities, Government |
| Main Competitors | American Council for an Energy-Efficient Economy (ACEEE) (80/100), RMI (Rocky Mountain Institute) (86/100), World Resources Institute (87/100), Natural Resources Defense Council (NRDC) (83/100), Clean Energy States Alliance (76/100) |
Moz Domain Authority 53/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #661,281 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Build Clean Electricity Resources Optimize Electricity Use Electrify End Uses" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is RAP (Regulatory Assistance Project)?", Claude could identify the brand as of September 2026. The Regulatory Assistance Project is a global, independent nonprofit that advises policymakers and regulators on energy policy, focusing on electricity and gas regulation that supports the clean energy transition. It provides technical expertise on utility regulation, grid modern Best known for Providing independent technical and policy expertise to energy regulators worldwide to advance clean, efficient, and equitable electricity systems.
When asked "Best brands similar to RAP (Regulatory Assistance Project)?", Claude would recommend RAP (Regulatory Assistance Project) as of September 2026. It's a well-respected, influential nonprofit in energy policy circles, so it would come up naturally alongside groups like ACEEE or the Rocky Mountain Institute when discussing organizations shaping utility regulation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RAP (Regulatory Assistance Project)'s main competitors in Energy & Utilities: American Council for an Energy-Efficient Economy (ACEEE) (80/100), RMI (Rocky Mountain Institute) (86/100), World Resources Institute (87/100), Natural Resources Defense Council (NRDC) (83/100), Clean Energy States Alliance (76/100).
Sources: Brand Analyzer scan
RAP (Regulatory Assistance Project) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 49, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
RAP (Regulatory Assistance Project) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
RAP (Regulatory Assistance Project) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
RAP (Regulatory Assistance Project) is a non-profit organization focused on advancing clean energy policy. It works globally with government officials, regulators, and policymakers to support data-informed decisions for a sustainable transition to clean energy, positioning itself as a trusted authority bridging research and regulatory practice.
RAP's services are used by government officials, regulators, and policymakers worldwide who are involved in shaping and implementing energy policy and the broader clean energy transition.
RAP (Regulatory Assistance Project) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RAP (Regulatory Assistance Project) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #661,281 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RAP (Regulatory Assistance Project) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RAP (Regulatory Assistance Project): Radius Recycling (81/100), Puro.earth (81/100), RIEGL (81/100), RR Kabel (81/100).
A step up - brands to learn from: Toshiba America (91/100), SUEZ (91/100).
Category leader: Electrek (96/100).
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