Razotkrivamo lažne vesti i dezinformacije
Raskrikavanje (raskrikavanje.rs) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Media & Entertainment brands, Non-profit brands. Among 4408 Media & Entertainment brands analyzed, Raskrikavanje ranks in the 25th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 77/100, Digital Presence 82/100, Visual Identity 96/100, Messaging Clarity 100/100, Trust Foundation 62/100, AI Discoverability 75/100, Brand Authority 14/100.
Raskrikavanje is a Serbian fact-checking project operated by the investigative portal KRIK. It publishes news, analyses and investigations that identify and categorize misinformation such as fake news, propaganda, censorship, pseudoscience, conspiracy theories, and biased or manipulated reporting. The platform aims to improve media literacy and help the public in Serbia and the wider region distinguish factual information from false or misleading content.
| Brand Name | Raskrikavanje |
|---|---|
| Domain | raskrikavanje.rs |
| Industry | Media & Entertainment, Non-profit |
| Parent Company / Owner | KRIK |
| Main Competitors | Istinomer (78/100), Raskrinkavanje, Faktograf (77/100), Demagog, Full Fact (86/100), PolitiFact (83/100) |
Moz Domain Authority 41/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,592,539 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MENI ZATVORI RASKRIKAVANJE Projekat portala KRIK Search RASKRIKAVANJE Projekat portala KRIK Početna strana Najnovije Vesti Analize Istraživanja Raskrinkano Lažna vest Cenzura Manip…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Raskrikavanje scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raskrikavanje has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,592,539 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Raskrikavanje from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Raskrikavanje?", Claude could identify the brand as of August 2026. Raskrikavanje is a Serbian fact-checking website run by the Novi Sad School of Journalism (NDNV) that investigates and debunks fake news, disinformation, and manipulative media reporting in Serbia. Best known for Fact-checking and exposing fake news and disinformation in Serbian media.
When asked "Best brands similar to Raskrikavanje?", Claude would recommend Raskrikavanje as of August 2026. It's a well-regarded and established fact-checking outlet in Serbia's media landscape, so it would come up naturally alongside similar debunking or media literacy organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raskrikavanje's main competitors include Istinomer (78/100), Raskrinkavanje, Faktograf, Demagog, Full Fact. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Raskrikavanje and PolitiFact are competitors in Media & Entertainment. Brand Analyzer scores Raskrikavanje at 67/100 and PolitiFact at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Raskrikavanje include Istinomer (78/100), Raskrinkavanje, Faktograf, Demagog, Full Fact. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Raskrikavanje offers fact-checking articles, investigative reports, and analyses that categorize misinformation into types such as fake news, censorship, manipulated facts, disinformation, pseudoscience, conspiracy theories, bias, spin, satire, hidden advertising, clickbait, and propaganda. It also runs special investigative projects like 'Desničarski univerzum' and 'Kešformisanje,' and allows the public to report suspected fake news.
Sources: Raskrikavanje official site
Raskrikavanje is a Serbian fact-checking organization and project of the investigative journalism portal KRIK. It focuses on identifying and analyzing disinformation, propaganda, and manipulated media content in Serbia and the surrounding region.
Sources: Raskrikavanje official site
Raskrikavanje has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 52, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raskrikavanje official site
Raskrikavanje conducts fact-checking and investigative journalism to expose false news, propaganda, censorship, pseudoscience, conspiracy theories, and other forms of media manipulation. It publishes articles categorizing content as fake news, disinformation, spin, clickbait, hidden advertising, or factual errors, and runs projects examining right-wing networks and profiteering from crises.
Sources: Raskrikavanje official site
Raskrikavanje scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Raskrikavanje official site
Raskrikavanje can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raskrikavanje official site
Raskrikavanje is known for its systematic categorization of disinformation types-such as fake news, propaganda, pseudoscience, conspiracy theories, and censorship-and for investigative projects like 'Desničarski univerzum' (Right-wing Universe) and 'Kešformisanje,' which examine media manipulation and profiteering in Serbia.
Sources: Raskrikavanje official site
The platform is used by citizens of Serbia and the broader region who are interested in verifying the accuracy of news, improving their media literacy, and understanding disinformation and propaganda tactics.
Sources: Raskrikavanje official site
Ranked closest to Raskrikavanje: Prettybird (67/100), Portrait Simple (67/100), Reelgood (67/100), Δρόπολη (Dropolis) (67/100).
A step up - brands to learn from: Women Entrepreneurs Review (71/100), VideoHelp (71/100).
Category leader: Complex (97/100).