Дослідження як основа рішень
Rating Group (ratinggroup.ua) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Other brands, in the 43rd percentile of 8266 Marketing & Advertising brands.
Rating Group is a Ukrainian research company that combines a sociological group, a research laboratory, an online platform, and a CATI center to provide comprehensive sociological research and analytics. It positions itself as one of the largest research institutions in Ukraine, serving businesses, government institutions, media, and organizations that need data on public opinion and societal attitudes. Its mission centers on helping society be better understood through quality sociological research, with an emphasis on fact-based trends and methodological reliability.
| Brand Name | Rating Group |
|---|---|
| Domain | ratinggroup.ua |
| Industry | Marketing & Advertising, Other |
| Main Competitors | Kyiv International Institute of Sociology (70/100), Razumkov Centre (73/100), Info Sapiens, GfK Ukraine (82/100), SOCIS |
Moz Domain Authority 59/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #256,485 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Rating Group has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Дослідницька компанія." (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is UK-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Rating Group?", Claude could identify the brand as of October 2026. Rating Group Ukraine is a sociological research and marketing research company based in Ukraine, known for conducting public opinion polls, political and social surveys, and market research studies. Best known for Conducting sociological and political opinion polls in Ukraine.
When asked "Best brands similar to Rating Group?", Claude would not surface Rating Group as of October 2026. It's primarily a sociological research firm rather than a marketing and advertising agency, so it wouldn't be my first mention for marketing-focused recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rating Group's main competitors in Marketing & Advertising: Kyiv International Institute of Sociology (70/100), Razumkov Centre (73/100), GfK Ukraine (82/100).
Sources: Brand Analyzer scan
Rating Group has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rating Group official site
Rating Group scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rating Group official site
Rating Group offers sociological research and public opinion analytics services. Its service infrastructure includes a sociological research group, a research laboratory, an online research platform, and a CATI (Computer-Assisted Telephone Interviewing) center, enabling it to deliver comprehensive and reliable research findings on societal attitudes and trends.
Sources: Rating Group official site
Rating Group is a Ukrainian research company and one of the country's largest research institutions. It brings together a sociological group, a research laboratory, an online platform, and a CATI (Computer-Assisted Telephone Interviewing) center to conduct sociological research and analyze public sentiment in Ukraine.
Sources: Rating Group official site
Rating Group conducts sociological research and public opinion analytics. It uses a combined structure of a sociological research group, a dedicated research laboratory, an online research platform, and a CATI center to collect and analyze data on societal attitudes, trends, and public sentiment for its clients.
Sources: Rating Group official site
Rating Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rating Group official site
Rating Group's services are used by businesses, government institutions, media organizations, and other entities that require sociological research and analysis of public sentiment in Ukraine.
Sources: Rating Group official site
Rating Group is known for being one of the largest sociological research institutions in Ukraine, recognized for its integrated research infrastructure that combines offline, online, and telephone-based (CATI) data collection methods to study public opinion and societal trends.
Sources: Rating Group official site
Rating Group scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rating Group has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #256,485 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Rating Group from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rating Group: Rapt Studio (75/100), Rankscale (75/100), Readdy (75/100), Ready2Ride (75/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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