Crafting Miniatures for Tabletop Worlds
Reaper Miniatures (reapermini.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Media & Entertainment brands, in the 40th percentile of 8689 E-commerce brands.
Reaper Miniatures is a tabletop gaming company founded in 1992 and headquartered in Denton, Texas. It manufactures and sells finely detailed metal and plastic miniatures along with its own line of hobby paints, including the Master Series Paint line. The company serves tabletop gamers, miniature painters, hobbyists, and collectors, including players of Dungeons & Dragons and other role-playing games. Reaper is known for engaging its community through frequent Kickstarter campaigns and offering a wide variety of miniature and paint products.
| Brand Name | Reaper Miniatures |
|---|---|
| Domain | reapermini.com |
| Industry | E-commerce, Manufacturing |
| Founded | 1992 |
| Headquarters | Denton |
| Main Competitors | Games Workshop (81/100), WizKids (88/100), Privateer Press (77/100), The Army Painter, Vallejo, Wyrd Miniatures (74/100), Mantic Games (84/100) |
Moz Domain Authority 54/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #220,196 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Reaper Miniatures has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Reaper Miniatures aims to provide high-quality tabletop miniatures and paints for gamers, hobbyists, and collectors worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Reaper Miniatures?", Claude could identify the brand as of September 2026. Reaper Miniatures is a US-based company that designs and manufactures tabletop gaming miniatures, mostly for fantasy and sci-fi settings, used in games like Dungeons & Dragons and Pathfinder as well as their own Warlord skirmish game. Best known for Their Bones line of affordable, pre-primed plastic miniatures funded through highly successful Kickstarter campaigns.
When asked "Best brands similar to Reaper Miniatures?", Claude would recommend Reaper Miniatures as of September 2026. They're one of the most well-known and long-running miniature companies, especially popular among hobbyists and painters for their variety and price points.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reaper Miniatures's main competitors in E-commerce: Games Workshop (81/100), WizKids (88/100), Privateer Press (77/100), Wyrd Miniatures (74/100), Mantic Games (84/100).
Sources: Brand Analyzer scan
Reaper Miniatures has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reaper Miniatures official site
Reaper Miniatures was founded in 1992. Reaper Miniatures operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reaper Miniatures is headquartered in Denton. Reaper Miniatures operates in the E-commerce category.
Sources: Wikidata
Reaper Miniatures offers a wide range of tabletop miniatures made from metal and plastic, designed for role-playing games and other tabletop gaming systems. It also produces its own line of hobby paints, including the Master Series Paint line, used by miniature painters and hobbyists to customize and detail their miniatures.
Sources: Reaper Miniatures official site
Reaper Miniatures scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Reaper Miniatures official site
Reaper Miniatures is a tabletop gaming company that manufactures and sells miniatures and hobby paints. Founded in 1992 and headquartered in Denton, Texas, it is classified as a game publisher operating in e-commerce, manufacturing, and media & entertainment. The company caters to tabletop gamers, hobbyists, and collectors who play games such as Dungeons & Dragons and other role-playing games.
Sources: Reaper Miniatures official site
Reaper Miniatures designs, manufactures, and sells finely detailed metal and plastic tabletop miniatures used in role-playing games and other tabletop gaming systems. It also produces its own line of hobby paints, including the Master Series Paint line, aimed at miniature painters and collectors. The company frequently runs Kickstarter campaigns to fund new product lines and innovations.
Sources: Reaper Miniatures official site
Reaper Miniatures can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reaper Miniatures official site
Reaper Miniatures is used by tabletop gamers, miniature painters, hobbyists, and collectors, particularly those who play role-playing games such as Dungeons & Dragons. Its products appeal to individuals who collect, paint, or use miniatures in tabletop gaming settings.
Sources: Reaper Miniatures official site
Reaper Miniatures is known for its extensive catalog of finely detailed metal and plastic tabletop miniatures and its own line of hobby paints, particularly the Master Series Paint. The company is also recognized for its frequent and successful Kickstarter campaigns, which have introduced new product lines to its community of hobbyists and gamers.
Sources: Reaper Miniatures official site
Reaper Miniatures is popular due to its vast selection of finely detailed metal and plastic miniatures and its own line of hobby paints, which appeal to tabletop gamers, painters, and collectors. Its frequent Kickstarter campaigns, such as those introducing Master Series Paint, have also helped build a passionate and engaged community around the brand.
Sources: Reaper Miniatures official site
Reaper Miniatures scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reaper Miniatures has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #220,196 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reaper Miniatures from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reaper Miniatures: AMain Hobbies (75/100), Rare Carat (75/100), Red Chief (75/100), RedMart (75/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.