Great tech shouldn't cost the Earth
Reboxed (reboxed.co) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, in the 65th percentile of 29168 E-commerce brands.
Reboxed is an e-commerce retailer specializing in refurbished technology, including iPhones, Samsung smartphones, AirPods, and eco-friendly phone cases. The company markets itself as an affordable and sustainable alternative to buying new devices, offering savings of up to 40% compared to retail prices. Reboxed targets budget-conscious and environmentally aware consumers who want quality tech while reducing electronic waste. Its positioning combines cost savings with sustainability messaging, appealing to customers seeking value without purchasing brand-new devices.
| Brand Name | Reboxed |
|---|---|
| Domain | reboxed.co |
| Industry | E-commerce, Technology |
| Main Competitors | Back Market (79/100), musicMagpie (88/100), Gazelle (85/100), Decluttr (70/100), Envirofone (84/100), Amazon Renewed (88/100), Apple Certified Refurbished (67/100) |
Moz Domain Authority 34/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #931,864 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy refurbished iPhones, Samsungs, Airpods & Eco-cases from Reboxed! We can save you 40% on refurbished Apply iPhones & Reconditioned Samsung phones." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), YouTube, GitHub; no detected presence on Facebook, Instagram, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Reboxed?", Claude could identify the brand as of November 2026. Reboxed is a UK-based online marketplace selling certified refurbished smartphones, laptops, and tablets at discounted prices, positioning itself as an affordable and more sustainable alternative to buying new tech. Best known for Selling certified refurbished phones and tech devices online.
When asked "Best brands similar to Reboxed?", Claude would recommend Reboxed as of November 2026. It's a solid example of a UK refurbished electronics marketplace, so I'd mention it alongside brands like Back Market or Music Magpie when discussing refurbished tech retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reboxed's main competitors in E-commerce: Back Market (79/100), musicMagpie (88/100), Gazelle (85/100), Decluttr (70/100), Envirofone (84/100).
Sources: Brand Analyzer scan
Reboxed offers refurbished iPhones, Samsung smartphones, AirPods, and eco-friendly phone cases. Its product range focuses on reconditioned tech devices and related accessories aimed at providing affordable, sustainable alternatives to new electronics.
Sources: Reboxed official site
Reboxed has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 64, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reboxed official site
Reboxed scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reboxed official site
Reboxed is an e-commerce company that sells refurbished technology products, including iPhones, Samsung smartphones, AirPods, and eco-friendly phone cases. It positions itself as a sustainable and affordable alternative to purchasing new devices.
Sources: Reboxed official site
Reboxed refurbishes and resells used tech devices such as iPhones, Samsung smartphones, and AirPods, along with accessories like eco-friendly cases. The company's goal is to make quality technology more affordable while reducing electronic waste through reuse.
Sources: Reboxed official site
Reboxed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reboxed official site
Reboxed is known for selling refurbished Apple and Samsung devices at prices up to 40% lower than new models, combining cost savings with an environmentally conscious approach to technology consumption.
Sources: Reboxed official site
Reboxed is used by budget-conscious and environmentally aware consumers who want to purchase quality smartphones, tablets, and tech accessories at lower prices than new retail options, while also reducing their environmental impact.
Sources: Reboxed official site
Reboxed appeals to consumers because it offers significant savings-up to 40%-on refurbished iPhones, Samsung phones, and accessories, while also providing an environmentally friendly alternative to buying new devices, which attracts both budget-conscious and sustainability-minded shoppers.
Sources: Reboxed official site
Reboxed scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reboxed has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #931,864 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify Reboxed from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.