Pesquise. Reclame. Resolva.
Reclame Aqui (reclameaqui.com.br) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Marketing & Advertising brands, Other brands, in the 68th percentile of 25901 E-commerce brands.
Reclame Aqui is a Brazilian online platform where consumers can research the reputation of companies before making a purchase and file complaints about products or services. It connects consumers with businesses, enabling public complaint resolution and reputation scoring. Positioned as Brazil's leading consumer reputation and dispute-resolution platform, it serves both individual buyers seeking trustworthy vendors and companies aiming to manage customer trust and resolve complaints transparently.
| Brand Name | Reclame Aqui |
|---|---|
| Domain | reclameaqui.com.br |
| Industry | E-commerce, Marketing & Advertising |
| Main Competitors | Consumidor.gov.br (69/100), Trustpilot (90/100), Better Business Bureau (92/100), Yelp (76/100), Consumidor Moderno (81/100) |
Moz Domain Authority 93/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,696 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pesquise reputação de empresas antes de comprar. Se tiver problema, reclame e resolva rápido. Toda empresa tem problema, boa é aquela que resolve." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Reclame Aqui?", Claude could identify the brand as of September 2026. Reclame Aqui is a major Brazilian website where consumers post public complaints about companies, and businesses can respond to resolve issues, functioning as a reputation and consumer rights platform rather than a direct e-commerce site. Best known for being Brazil's largest consumer complaint and company reputation platform.
When asked "Best brands similar to Reclame Aqui?", Claude would recommend Reclame Aqui as of September 2026. It's a household name in Brazil for checking a company's reliability and complaint history, so it's relevant context even if it's not itself a retailer.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reclame Aqui's main competitors in E-commerce: Consumidor.gov.br (69/100), Trustpilot (90/100), Better Business Bureau (92/100), Yelp (76/100), Consumidor Moderno (81/100).
Sources: Brand Analyzer scan
Reclame Aqui is a Brazilian online platform that allows consumers to research the reputation of companies before buying and to file public complaints when they experience problems with products or services. It acts as an intermediary between consumers and businesses, aiming to help resolve consumer issues quickly and transparently. It is described as the largest platform in Brazil for company reputation and consumer-business conflict resolution.
Sources: Reclame Aqui official site
Reclame Aqui has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 44, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reclame Aqui official site
Reclame Aqui lets consumers search for a company's reputation before making a purchase decision and submit complaints if they encounter problems with a purchase. Companies registered on the platform can respond publicly to complaints, aiming to resolve them and improve their reputation score. The platform thus serves as both a research tool for shoppers and a customer service channel for businesses.
Sources: Reclame Aqui official site
Reclame Aqui offers a platform where consumers can search company reputation scores, read and file complaints about products or services, and track how businesses respond to and resolve those complaints. For companies, it offers tools to monitor, respond to, and resolve customer complaints publicly, helping them build and manage their reputation with consumers.
Sources: Reclame Aqui official site
Reclame Aqui scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reclame Aqui official site
Reclame Aqui is known for being Brazil's leading public platform for company reputation scores and consumer complaints, where anyone can check how a business has handled past customer issues before deciding to buy from it. It is also recognized for publicly displaying company responses to complaints, which pressures businesses to resolve issues to maintain a good reputation score.
Sources: Reclame Aqui official site
Reclame Aqui can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reclame Aqui official site
Reclame Aqui is used by Brazilian consumers who want to research a company's reputation before making a purchase or who need to file and resolve complaints about products or services. It is also used by companies that want to build consumer trust, monitor their public reputation, and respond to customer complaints to resolve issues quickly.
Sources: Reclame Aqui official site
Reclame Aqui scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reclame Aqui has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,696 (Tranco) and a Moz Domain Authority of 93/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reclame Aqui from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reclame Aqui: Real Techniques (80/100), Real Mushrooms (80/100), Upsell.com (80/100), redBus (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.