Independent journalism from Kathmandu
The Record (recordnepal.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 54th percentile of 9234 Media & Entertainment brands.
The Record (recordnepal.com) is an independent digital publication based in Kathmandu, Nepal. It provides in-depth journalism on Nepal's politics, society, culture, and history, aiming to go beyond standard news coverage. The publication targets researchers, policymakers, journalists, and the Nepali diaspora who seek thoughtful, well-researched analysis of Nepali affairs outside mainstream media narratives.
| Brand Name | The Record |
|---|---|
| Domain | recordnepal.com |
| Industry | Media & Entertainment |
| Founded | 1895 |
| Headquarters | Kathmandu, Nepal |
| Parent Company / Owner | USA Today Co. |
| Main Competitors | Nepali Times (87/100), The Kathmandu Post (84/100), Setopati (74/100), OnlineKhabar (85/100), The Himalayan Times (85/100) |
Moz Domain Authority 46/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,482,384 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Record appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "We are an independent digital publication based in Kathmandu, Nepal." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Record?", Claude could identify the brand as of September 2026. The Record (recordnepal.com) is a Nepali online publication offering long-form journalism, analysis, and commentary on Nepal's politics, society, and culture. Best known for In-depth, long-form journalism on Nepali politics and society.
When asked "Best brands similar to The Record?", Claude would recommend The Record as of September 2026. It's a respected independent outlet known for thoughtful, well-researched coverage of Nepal, making it worth mentioning for quality Nepal-focused journalism.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Record's main competitors in Media & Entertainment: Nepali Times (87/100), The Kathmandu Post (84/100), Setopati (74/100), OnlineKhabar (85/100), The Himalayan Times (85/100).
Sources: Brand Analyzer scan
The Record has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Record official site
The Record was founded in 1895. The Record operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Record scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Record official site
The Record is an independent digital publication based in Kathmandu, Nepal, that focuses on in-depth journalism covering Nepal's politics, society, and culture.
Sources: The Record official site
The Record produces independent, in-depth digital journalism about Nepal, including reporting and analysis on politics, social issues, history, and underreported stories that go beyond standard mainstream news coverage.
Sources: The Record official site
The Record can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Record official site
The Record offers digital journalism content, including articles, reporting, and analysis focused on Nepal's politics, society, culture, and history. It functions as an online news and commentary publication rather than offering physical products.
Sources: The Record official site
The Record is owned by or part of USA Today Co.. The Record operates in the Media & Entertainment category.
Sources: Wikidata
The Record is used by readers interested in Nepali politics, history, society, and current affairs, including researchers, policymakers, journalists, and members of the Nepali diaspora seeking in-depth, independent coverage of Nepal.
Sources: The Record official site
The Record is known for thoroughly researched, independent reporting on Nepali politics, society, and culture, with an emphasis on historical context and underreported stories not typically covered by mainstream media.
Sources: The Record official site
The Record scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Record has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,482,384 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Record from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Record: Reality Blurb (79/100), RC Universe (79/100), Red Tiger (79/100), Redwolf (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.