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1st Domains (recreation.org.nz) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, in the 26th percentile of 49654 Technology brands.
1st Domains (recreation.org.nz) is a New Zealand-based provider of domain registration, web hosting, and email hosting services. It serves New Zealand businesses and individuals, offering affordable and reliable solutions including access to expired domains. The company positions itself as a trusted local provider with competitively priced services tailored to the needs of New Zealand customers.
| Brand Name | 1st Domains |
|---|---|
| Domain | recreation.org.nz |
| Industry | Technology, SaaS |
| Headquarters | New Zealand |
| Main Competitors | Freeparking (76/100), Domainz (86/100), Zone, Crazy Domains (77/100), GoDaddy (83/100) |
Moz Domain Authority 3/100 vs category average 39 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
1st Domains appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "1st Domains is New Zealand" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 1st Domains?", Claude could not identify the brand as of October 2026. I don't genuinely recognize '1st Domains' or its connection to recreation.org.nz, likely because it's a small or niche New Zealand domain registration business without a strong presence in my training data.
When asked "Best brands similar to 1st Domains?", Claude would not surface 1st Domains as of October 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
1st Domains's main competitors in Technology: Freeparking (76/100), Domainz (86/100), Crazy Domains (77/100), GoDaddy (83/100).
Sources: Brand Analyzer scan
1st Domains has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 14, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 1st Domains official site
1st Domains offers domain registration (including expired domains), web hosting, and email hosting services.
Sources: 1st Domains official site
1st Domains scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 1st Domains official site
1st Domains is a New Zealand-based company that provides domain registration, web hosting, and email hosting services to local businesses and individuals.
Sources: 1st Domains official site
1st Domains offers domain name registration (including access to expired domains), web hosting, and email hosting services designed for New Zealand customers.
Sources: 1st Domains official site
1st Domains can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 1st Domains official site
1st Domains is used by New Zealand businesses and individuals seeking domain registration, web hosting, and email hosting solutions.
Sources: 1st Domains official site
1st Domains is known for providing affordable, New Zealand-based domain registration, web hosting, and email hosting services, including access to expired domains.
Sources: 1st Domains official site
1st Domains scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
1st Domains has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 3/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify 1st Domains from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 1st Domains: Record Retrieval Solutions (71/100), Reaxys (71/100), Recruitment Smart (71/100), Redbot Security (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.