Driving a circular plastics future
RecyClass (recyclass.eu) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Energy & Utilities brands, Non-profit brands, in the 15th percentile of 20757 Manufacturing brands.
RecyClass is a European initiative focused on improving the recyclability of plastic packaging and increasing the use of recycled plastic content. It provides science-based certification schemes, guidelines, and tools to assess recyclability and verify recycled content, aiming to foster traceability and transparency across the plastics value chain. Its work supports manufacturers, recyclers, and brand owners in aligning with circular economy goals for plastics in Europe.
| Brand Name | RecyClass |
|---|---|
| Domain | recyclass.eu |
| Industry | Manufacturing, Energy & Utilities |
| Main Competitors | Association of Plastic Recyclers (APR) (71/100), Cyclos-HTP (64/100), How2Recycle (78/100), Der Grüne Punkt (72/100), CEFLEX (71/100) |
Moz Domain Authority 38/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,343,219 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "News / Events Couleur #1 Couleur #2 Become a member/Supporter Couleur #9 See all news See all events Couleur #3 325px !important 20px !important 20px !important 20px !important rgb…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is RecyClass?", Claude could identify the brand as of October 2026. RecyClass is a European initiative that provides guidelines and certification to improve the recyclability of plastic packaging and products, supported by industry players across the plastics value chain. It's run under the umbrella of Plastics Recyclers Europe and works on testi Best known for Its recyclability assessment guidelines and certification scheme for plastic packaging design.
When asked "Best brands similar to RecyClass?", Claude would recommend RecyClass as of October 2026. It's a well-known reference point in the plastics packaging industry for recyclability standards, so it would naturally come up alongside other sustainability certification bodies like EPBP or APR.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RecyClass's main competitors in Manufacturing: Association of Plastic Recyclers (APR) (71/100), Cyclos-HTP (64/100), How2Recycle (78/100), Der Grüne Punkt (72/100), CEFLEX (71/100).
Sources: Brand Analyzer scan
RecyClass has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RecyClass official site
RecyClass scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: RecyClass official site
RecyClass offers certification schemes for plastic packaging recyclability and recycled plastic content, along with design-for-recycling guidelines and traceability/transparency tools. These services help companies assess whether their packaging is compatible with existing recycling infrastructure and verify claims about recycled material content.
Sources: RecyClass official site
RecyClass is a European industry initiative that develops certification schemes and guidelines to assess and improve the recyclability of plastic packaging and the use of recycled plastic content. It operates as part of efforts to harmonize recyclability standards across the plastics value chain in Europe, aiming to support a circular economy for plastics.
Sources: RecyClass official site
RecyClass develops and administers certification schemes that evaluate the recyclability of plastic packaging and verify the traceability of recycled plastic content. It provides guidelines, design-for-recycling criteria, and tools used by manufacturers, recyclers, and brand owners to assess and improve how their packaging and products perform within existing recycling systems, and to substantiate recycled content claims.
Sources: RecyClass official site
RecyClass can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RecyClass official site
RecyClass is used by plastic packaging manufacturers, recyclers, brand owners, and other stakeholders across the plastics value chain who are working to improve the recyclability of their packaging and increase the proportion of recycled content in their products.
Sources: RecyClass official site
RecyClass is known for its recyclability and recycled content certification schemes for plastic packaging, which are used across the European plastics industry to assess design-for-recycling compliance and verify traceability of recycled materials. It is recognized as a leading harmonization effort for plastic recyclability assessment in Europe.
Sources: RecyClass official site
RecyClass scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RecyClass has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,343,219 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify RecyClass from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RecyClass: Rawlings Manufacturing (67/100), Ransomes (67/100), Recyclingportal (67/100), Redler Technologies (67/100).
A step up - brands to learn from: Zoko Machinery Co., Limited (71/100), Zoeller Pumps (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.