Il gres porcellanato che cambia prospettive
Ceramiche Refin (refin.it) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, in the 54th percentile of 12058 Manufacturing brands.
Ceramiche Refin is an Italian manufacturer of porcelain stoneware tiles, founded in 1961 and headquartered in Salvaterra, Italy. The company designs and produces tiles for floors and wall coverings aimed at transforming architectural spaces. It operates within the high-end ceramic sector, combining aesthetic design with functional performance, and targets architects, designers, and construction professionals seeking quality ceramic solutions for contemporary and future architectural projects.
| Brand Name | Ceramiche Refin |
|---|---|
| Domain | refin.it |
| Industry | Manufacturing, Real Estate |
| Founded | 1961 |
| Headquarters | Salvaterra |
| Main Competitors | Marazzi (83/100), Iris Ceramica (76/100), Florim, Casalgrande Padana (70/100), Panaria Ceramica (74/100), Atlas Concorde (83/100), Cotto d'Este, Ceramiche Mirage |
Moz Domain Authority 37/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,118,177 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Le piastrelle in gres porcellanato di Ceramiche Refin sono idonee per pavimenti e rivestimenti, per l" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ceramiche Refin?", Claude could identify the brand as of September 2026. Ceramiche Refin is an Italian manufacturer of porcelain stoneware tiles, based in Casalgrande in the Emilia-Romagna region, producing large-format tiles for residential and commercial flooring and cladding applications. Best known for large-format porcelain stoneware tiles for architectural and design applications.
When asked "Best brands similar to Ceramiche Refin?", Claude would recommend Ceramiche Refin as of September 2026. It's a well-established Italian tile manufacturer with a strong design reputation, so it would be a natural mention alongside other premium Italian ceramic tile brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ceramiche Refin's main competitors in Manufacturing: Marazzi (83/100), Iris Ceramica (76/100), Casalgrande Padana (70/100), Panaria Ceramica (74/100), Atlas Concorde (83/100).
Sources: Brand Analyzer scan
Ceramiche Refin offers porcelain stoneware (gres porcellanato) tiles designed for both flooring and wall covering applications. These tile collections are created for architectural and interior design use, emphasizing design innovation and functional performance suitable for transforming architectural spaces.
Sources: Ceramiche Refin official site
Ceramiche Refin is an Italian manufacturer of porcelain stoneware (gres porcellanato) tiles, founded in 1961 and based in Salvaterra, Italy. The company specializes in designing and producing high-end ceramic tiles for flooring and wall coverings used in architectural and interior design projects.
Sources: Ceramiche Refin official site
Ceramiche Refin has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 35, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ceramiche Refin official site
Ceramiche Refin was founded in 1961. Ceramiche Refin operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ceramiche Refin is headquartered in Salvaterra. Ceramiche Refin operates in the Manufacturing category.
Sources: Wikidata
Ceramiche Refin designs and manufactures porcelain stoneware tiles intended for floors and wall coverings. Its collections are developed to combine aesthetic design with functional performance, catering to architectural projects that require durable and visually distinctive ceramic materials.
Sources: Ceramiche Refin official site
Ceramiche Refin scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ceramiche Refin official site
Ceramiche Refin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ceramiche Refin official site
Ceramiche Refin's products are used primarily by architects, designers, and other professionals in the construction and interior design industries who seek high-quality, aesthetically distinctive ceramic tile solutions for architectural projects.
Sources: Ceramiche Refin official site
Ceramiche Refin is known for producing innovative porcelain stoneware tile collections that merge aesthetics and functionality, positioning itself as a reference brand in the high-end Italian ceramic tile industry oriented toward contemporary architectural design.
Sources: Ceramiche Refin official site
Ceramiche Refin scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ceramiche Refin has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,118,177 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ceramiche Refin from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ceramiche Refin: REDYREF (77/100), Redi-Rock (77/100), Reinders (77/100), Rentech (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), Zentia (81/100).
Category leader: DHL (97/100).
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