From Peelings to Power
ReFood (refood.co.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Other brands, in the 71st percentile of 9570 Energy & Utilities brands.
ReFood is a German-founded food waste recycling company, established in 1991 and headquartered in Selm, that provides businesses-particularly SMEs-with environmentally friendly and legislation-compliant solutions for converting food waste into renewable energy through anaerobic digestion. It positions itself as the UK's leading provider of bioenergy derived from food waste, serving companies seeking sustainable and compliant waste disposal options.
| Brand Name | ReFood |
|---|---|
| Domain | refood.co.uk |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1991 |
| Headquarters | Selm |
| Main Competitors | Biffa (87/100), Veolia (66/100), SUEZ (83/100), Olleco, Biogen (84/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We offer businesses an environmentally friendly and sustainable way to recycle food waste while ensuring full compliance with new legislation." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is ReFood?", Claude could identify the brand as of November 2026. ReFood is a UK company that collects food waste from businesses and processes it through anaerobic digestion to produce renewable energy and biofertiliser, operating a large AD plant in Doncaster. Best known for Turning commercial food waste into renewable energy through anaerobic digestion.
When asked "Best brands similar to ReFood?", Claude would recommend ReFood as of November 2026. It's a well-established player in UK food waste recycling and renewable energy generation, so it's a natural mention for anyone asking about sustainable waste-to-energy companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ReFood's main competitors in Energy & Utilities: Biffa (87/100), Veolia (66/100), SUEZ (83/100), Biogen (84/100).
Sources: Brand Analyzer scan
ReFood has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 21, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ReFood official site
ReFood was founded in 1991. ReFood operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ReFood is headquartered in Selm. ReFood operates in the Energy & Utilities category.
Sources: Wikidata
ReFood scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ReFood official site
ReFood offers food waste collection and recycling services that convert waste into renewable energy via anaerobic digestion, providing businesses with a sustainable and compliant disposal solution.
Sources: ReFood official site
ReFood is a German-founded food waste recycling company, established in 1991 and headquartered in Selm, that specializes in converting food waste into renewable energy through anaerobic digestion.
Sources: ReFood official site
ReFood collects food waste from businesses and processes it through anaerobic digestion to produce renewable energy, offering a sustainable and legally compliant alternative to traditional waste disposal methods.
Sources: ReFood official site
ReFood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ReFood official site
ReFood is known for being a leading provider of renewable energy derived from food waste in the UK, using anaerobic digestion technology to help businesses meet food waste recycling legislation.
Sources: ReFood official site
ReFood's services are used by businesses, particularly small and medium-sized enterprises (SMEs), that generate food waste and need sustainable, legally compliant disposal methods.
Sources: ReFood official site
ReFood scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ReFood has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ReFood from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ReFood: Redwood Materials (79/100), Redwave (79/100), Rehrig Pacific (79/100), REMA TIP TOP (79/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.