Build healthier drinking habits
Reframe (reframeapp.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, in the 52nd percentile of 19529 Healthcare brands.
Reframe is a digital health platform designed to help individuals quit or cut back on drinking. It combines a neuroscience-based program with over 100 tools, a private support community, and personal coaching, developed with input from hundreds of medical and mental health experts. The service targets a broad range of users, from casual drinkers seeking healthier habits to those with more serious alcohol use concerns, positioning itself as a stigma-free, science-driven alternative to traditional recovery programs.
| Brand Name | Reframe |
|---|---|
| Domain | reframeapp.com |
| Industry | Healthcare, SaaS |
| Main Competitors | Sunnyside (85/100), Monument (81/100), Tempest, Ria Health (78/100), Oar Health (76/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Drink less with Reframe - a neuroscience-based program with 100+ tools, a private support community, and personal coaching to help you thrive!" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Wix, React.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter); no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Reframe?", Claude could identify the brand as of October 2026. Reframe is a neuroscience-based app designed to help people reduce or quit drinking alcohol through daily readings, cognitive behavioral techniques, and community support. Best known for Helping users cut back on or quit alcohol using a science-backed, app-based program.
When asked "Best brands similar to Reframe?", Claude would recommend Reframe as of October 2026. It's a well-regarded app in the alcohol moderation and sobriety space, often mentioned alongside similar tools for behavior change around drinking.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reframe's main competitors in Healthcare: Sunnyside (85/100), Monument (81/100), Ria Health (78/100), Oar Health (76/100).
Sources: Brand Analyzer scan
Reframe has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 43, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reframe official site
Reframe offers a neuroscience-based program featuring over 100 self-help tools, a private support community for peer interaction, and personal coaching services, all aimed at helping users quit or reduce alcohol consumption.
Sources: Reframe official site
Reframe scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reframe official site
Reframe is a neuroscience-based digital program designed to help people quit or cut back on drinking. It offers a combination of educational tools, a private support community, and personal coaching aimed at changing users' relationship with alcohol.
Sources: Reframe official site
Reframe provides a structured program that uses neuroscience-based tools, over 100 interactive resources, a private peer support community, and personal coaching to help users reduce or stop drinking and build healthier habits.
Sources: Reframe official site
Reframe can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reframe official site
Reframe is known for its neuroscience-based approach to alcohol reduction, combining educational tools, community support, and coaching developed with medical and mental health experts, positioned as a stigma-free alternative to traditional recovery programs.
Sources: Reframe official site
Reframe is used by individuals seeking to quit or cut back on drinking, ranging from casual drinkers wanting healthier habits to people with more serious alcohol use concerns.
Sources: Reframe official site
Reframe scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reframe has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Reframe from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reframe: Rees Scientific (76/100), Red Light Rising (76/100), Refuge In Grief (76/100), Swiss Air-Rescue Rega (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.