National Refrigerants, Inc. (Refrigerants.com) Brand Score: 75/100 - Brand-Ready tier

The Widest Selection, When You Need It

National Refrigerants, Inc. (Refrigerants.com) (refrigerants.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Automotive brands, Energy & Utilities brands, in the 45th percentile of 21668 Manufacturing brands.

AI Snapshot

National Refrigerants, Inc. (NRI), operating as Refrigerants.com, is a worldwide distributor of refrigerant products serving the HVAC/R industry. It supplies refrigerant oil, propylene glycol, HFCs, HCFCs, CFCs, hydrocarbons, and HFOs, along with refrigerant management services such as reclaim, cylinder refurbishing, and refrigerant banking. The company operates an AHRI-certified laboratory for testing and provides technical support. Its customers include HVAC/R technicians, contractors, and businesses in automotive, industrial, and commercial sectors that require reliable access to refrigerants and related expertise.

Key facts about National Refrigerants, Inc. (Refrigerants.com)
Brand NameNational Refrigerants, Inc. (Refrigerants.com)
Domainrefrigerants.com
IndustryManufacturing, Automotive
Main CompetitorsAirgas (85/100), A-Gas, Hudson Technologies, Chemours (81/100), Honeywell (83/100), Arkema (91/100), DiversiTech (78/100), United Refrigeration

Evidence

Moz Domain Authority 36/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,797,981 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "National Refrigerants, Inc. (NRI) is a worldwide refrigerant distributor that offers the widest selection of refrigerant products, including refrigerant oil, propylene glycol, HFCs…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know National Refrigerants, Inc. (Refrigerants.com)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is National Refrigerants, Inc. (Refrigerants.com)?", Claude could identify the brand as of September 2026. National Refrigerants, Inc. is one of the largest distributors of refrigerants in the United States, supplying HFCs, HCFCs, CO2, and other gases to HVAC, industrial, and food processing customers, and also offering refrigerant reclamation and recovery services. Best known for Being a major U.S. distributor of refrigerant gases and refrigerant reclamation services.

When asked "Best brands similar to National Refrigerants, Inc. (Refrigerants.com)?", Claude would recommend National Refrigerants, Inc. (Refrigerants.com) as of September 2026. It's a well-established, large-scale refrigerant supplier that would naturally come up when discussing top refrigerant distributors in the U.S.

People Also Ask About National Refrigerants, Inc. (Refrigerants.com)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are National Refrigerants, Inc. (Refrigerants.com)'s main competitors?

National Refrigerants, Inc. (Refrigerants.com)'s main competitors in Manufacturing: Airgas (85/100), Chemours (81/100), Honeywell (83/100), Arkema (91/100), DiversiTech (78/100).

Sources: Brand Analyzer scan

What products or services does National Refrigerants, Inc. (Refrigerants.com) offer?

NRI offers refrigerant oil, propylene glycol, HFCs, HCFCs, CFCs, hydrocarbons, and HFOs. Its services include refrigerant reclaim, cylinder refurbishing, refrigerant banking, AHRI-certified laboratory testing, and technical support.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

What is National Refrigerants, Inc. (Refrigerants.com)?

National Refrigerants, Inc. (NRI), doing business online as Refrigerants.com, is a worldwide distributor of refrigerant products and provider of refrigerant management services for the HVAC/R industry.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

How visible is National Refrigerants, Inc. (Refrigerants.com) in AI search?

National Refrigerants, Inc. (Refrigerants.com) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

Does ChatGPT recommend National Refrigerants, Inc. (Refrigerants.com)?

National Refrigerants, Inc. (Refrigerants.com) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

What is National Refrigerants, Inc. (Refrigerants.com) known for?

NRI is known for offering one of the widest selections of refrigerant products in the industry, combined with specialized services like refrigerant reclaim, cylinder refurbishing, refrigerant banking, and AHRI-certified laboratory testing.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

How can National Refrigerants, Inc. (Refrigerants.com) improve its AI discoverability?

National Refrigerants, Inc. (Refrigerants.com) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

Who uses National Refrigerants, Inc. (Refrigerants.com)?

NRI's customers include HVAC/R technicians, contractors, and businesses across automotive, industrial, and commercial sectors that require refrigerants, lubricants, and related refrigerant management services.

Sources: National Refrigerants, Inc. (Refrigerants.com) official site

Recommendations

AI visibility

National Refrigerants, Inc. (Refrigerants.com) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

National Refrigerants, Inc. (Refrigerants.com) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,797,981 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National Refrigerants, Inc. (Refrigerants.com) from memory (September 2026) - a sign these signals are paying off.

Visibility - 17/100

Trust - 39/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to National Refrigerants, Inc. (Refrigerants.com): Red Chief (75/100), Recycler's World (75/100), Rekortan (75/100), Reliance, Inc. (75/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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