Rethink New. Nakupujte trajnostno.
refurbed (refurbed.si) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Technology brands. Among 2261 E-commerce brands analyzed, refurbed ranks in the 84th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 74/100, AI Discoverability 81/100, Brand Authority 35/100.
Refurbed is an online marketplace for certified refurbished electronics, founded in 2017 and headquartered in Vienna. It offers products such as smartphones, laptops, and tablets from brands including Apple, at prices up to 40% lower than new devices. Each product comes with a minimum 12-month warranty and a 30-day free trial. The platform positions itself as a sustainable alternative to buying new electronics, emphasizing reduced CO₂ emissions alongside cost savings.
| Brand Name | refurbed |
|---|---|
| Domain | refurbed.si |
| Industry | E-commerce, Technology |
| Founded | 2017 |
| Headquarters | Vienna |
| Main Competitors | Back Market, Swappie, Rebuy, musicMagpie, Decluttr |
Moz Domain Authority 14/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #952,511 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "obnovljeni telefoni, tablice, prenosniki in več priznanih blagovnih znamk, vključno z Apple, s podaljšljivo 12-mesečno garancijo. Do 40 % cenejši od novih in bolj trajnostni." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, + Microdata, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
refurbed scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
refurbed has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #952,511 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 14/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Refurbed offers certified refurbished smartphones, tablets, and laptops from recognized brands, including Apple. Products are sold at prices up to 40% lower than new equivalents and come with a minimum 12-month warranty that is described as extendable. Each purchase also includes a 30-day free trial. The platform operates as an online marketplace, meaning products are listed and sold through its website rather than manufactured by refurbed directly.
Sources: refurbed official site
refurbed's main competitors include Back Market, Swappie, Rebuy, musicMagpie, Decluttr. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: refurbed official site
Refurbed is an online marketplace for refurbished electronics, founded in 2017 and headquartered in Vienna. It specializes in certified refurbished smartphones, laptops, and tablets from well-known brands, including Apple. The platform operates across multiple European markets, including Slovenia via refurbed.si, and positions itself as a sustainable and affordable alternative to purchasing brand-new consumer electronics.
Sources: refurbed official site
Refurbed connects consumers with certified refurbished electronics, including phones, tablets, and laptops from recognized brands. It offers these products at prices up to 40% lower than new equivalents. Every purchase includes at least a 12-month warranty and a 30-day free trial period. The platform also emphasizes environmental benefits, highlighting CO₂ savings associated with buying refurbished rather than new devices.
Sources: refurbed official site
Popular alternatives to refurbed include Back Market, Swappie, Rebuy, musicMagpie, Decluttr. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: refurbed official site
refurbed has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 49, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: refurbed official site
refurbed was founded in 2017. refurbed operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
refurbed is headquartered in Vienna. refurbed operates in the E-commerce category.
Sources: Wikidata
Refurbed is known for offering certified refurbished electronics - particularly smartphones, laptops, and tablets - at up to 40% less than the price of new products. It is also recognized for its consumer-friendly policies, including a minimum 12-month warranty and a 30-day free trial. Additionally, refurbed is noted for its sustainability focus, promoting the environmental benefits of choosing refurbished over new electronics.
Sources: refurbed official site
refurbed and Back Market are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: refurbed official site
refurbed scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: refurbed official site
Refurbed is popular primarily because it makes premium electronics from well-known brands accessible at up to 40% lower prices than new products. Its consumer protections - a 12-month warranty and a 30-day free trial - reduce purchasing risk. The platform also appeals to environmentally conscious consumers by framing refurbished purchases as a way to reduce CO₂ emissions, aligning affordability with sustainability values.
Sources: refurbed official site
Refurbed targets environmentally conscious consumers who are seeking affordable, high-quality refurbished smartphones, laptops, and tablets. Its audience includes shoppers in Slovenia and broader European markets who want premium electronics - such as Apple devices - at significantly reduced prices, without sacrificing warranty coverage or product quality. The combination of cost savings and sustainability messaging appeals particularly to value-driven and eco-aware buyers.
Sources: refurbed official site
Based on available facts, refurbed provides structural trust signals: all products carry at least a 12-month warranty, and customers receive a 30-day free trial period, allowing returns without risk. Products are described as certified refurbished from recognized brands. These policies suggest a degree of accountability toward buyers. However, no independent audit data, customer satisfaction scores, or regulatory certifications are provided in the known facts to further quantify trustworthiness.
Sources: refurbed official site
refurbed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: refurbed official site
Ranked closest to refurbed: Proxibid (76/100), ProSiebenSat.1 Media SE (76/100), s360 (76/100), Retently (76/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).