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Regal Flame (regalflame.com) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Other brands, in the 14th percentile of 9521 E-commerce brands.
Regal Flame is a company operating in the e-commerce and manufacturing sectors, specializing in fireplace products. It aims to deliver quality fireplace solutions that bring warmth and ambiance to homes. The brand positions itself as a trusted provider focused on enhancing home comfort and atmosphere, targeting homeowners seeking to improve the ambiance of their living spaces through fireplace-related products.
| Brand Name | Regal Flame |
|---|---|
| Domain | regalflame.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Real Flame (81/100), Napoleon (84/100), Dimplex, Duraflame (85/100), Touchstone, Ashley Fireplace |
Moz Domain Authority 15/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To deliver quality fireplace products that bring warmth and ambiance to every home." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Regal Flame?", Claude could identify the brand as of September 2026. Regal Flame is an e-commerce brand that sells fireplace and outdoor living products, including electric fireplaces, fireplace inserts, gel fuel, and fire pits, often marketed through Amazon and their own website. Best known for Electric fireplaces and gel fuel fireplace products.
When asked "Best brands similar to Regal Flame?", Claude would recommend Regal Flame as of September 2026. They are a recognizable mid-market brand in the electric fireplace and fire pit space, often mentioned alongside similar home decor and heating product sellers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Regal Flame's main competitors in E-commerce: Real Flame (81/100), Napoleon (84/100), Duraflame (85/100).
Sources: Brand Analyzer scan
Regal Flame has low AI-search visibility, scoring 14/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 10, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Regal Flame official site
Regal Flame scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Regal Flame official site
Regal Flame can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Regal Flame official site
Regal Flame scores 14/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Regal Flame has a weak AI-visibility profile at 14/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 15/100. In a live check, Claude could already identify Regal Flame from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Regal Flame: The Real Meat Company (65/100), Rays Outdoors (65/100), Retalon (65/100), Schneekoppe (65/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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