The most trusted name in health insurance
Regence (regence.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Finance brands, in the 60th percentile of 21346 Healthcare brands.
Regence is a health insurance provider offering medical coverage to individuals and families in Idaho, Oregon, Utah, and select counties of Washington. It combines local, regional health care services with a national network affiliated with the Blue Cross Blue Shield system. Regence emphasizes quality, accessible care designed to fit members' health needs and financial budgets, positioning itself as a trusted name in regional health insurance.
| Brand Name | Regence |
|---|---|
| Domain | regence.com |
| Industry | Healthcare, Finance |
| Main Competitors | Kaiser Permanente (83/100), Premera Blue Cross (84/100), Providence Health Plan (77/100), PacificSource (76/100), Molina Healthcare (78/100), UnitedHealthcare (88/100), Cigna (87/100), Anthem Blue Cross Blue Shield (78/100) |
Ranked #109,049 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Regence appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Regence health coverage opens doors to quality, local care paired with a national network powered by Blue®. Get medical insurance for your life and budget." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Regence?", Claude could identify the brand as of November 2026. Regence is a group of health insurance plans operating under Blue Cross Blue Shield branding in Washington, Oregon, Idaho, and Utah, serving millions of members with individual, employer-sponsored, and Medicare plans. Best known for Being a major Blue Cross Blue Shield affiliated health insurer in the Pacific Northwest and Utah.
When asked "Best brands similar to Regence?", Claude would recommend Regence as of November 2026. It's one of the largest and most established health insurers in its region, so it would naturally come up when discussing top health plan options in the Pacific Northwest.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Regence's main competitors in Healthcare: Kaiser Permanente (83/100), Premera Blue Cross (84/100), Providence Health Plan (77/100), PacificSource (76/100), Molina Healthcare (78/100).
Sources: Brand Analyzer scan
Regence has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 4, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Regence official site
Regence scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Regence official site
Regence is a health insurance company that provides medical coverage to individuals and families in Idaho, Oregon, Utah, and select counties of Washington. It operates as part of the Blue Cross Blue Shield network, combining local care options with a national network of providers.
Sources: Regence official site
Regence provides health insurance coverage, offering medical plans designed to connect members with local health care providers while also giving them access to a national network powered by the Blue Cross Blue Shield system. Its plans aim to support members' health needs alongside their financial budgets.
Sources: Regence official site
Regence can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Regence official site
Regence offers medical insurance plans for individuals and families, designed to provide access to local health care providers as well as a national network of care powered by Blue®. These plans are tailored to fit members' health needs and financial budgets.
Sources: Regence official site
Regence serves individuals and families seeking medical insurance coverage in Idaho, Oregon, Utah, and select counties of Washington.
Sources: Regence official site
Regence is known for offering health insurance that blends regional, local care with the broader reach of a national network affiliated with Blue Cross Blue Shield (Blue®). It serves members across Idaho, Oregon, Utah, and parts of Washington.
Sources: Regence official site
Regence scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Regence has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #109,049 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Regence from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Regence: Reed in Partnership (77/100), Röda Korset (77/100), Region Uppsala (77/100), RegisteredNursing.org (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.