Rehouse Brand Score: 39/100 - Early Stage tier

不動産仲介取扱件数40年連続No.1

Rehouse (rehouse.co.jp) scores 39 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Real Estate brands, in the 0th percentile of 8401 Real Estate brands.

AI Snapshot

Rehouse (三井のリハウス) is a Japanese real estate brokerage brand with 57 years of operating history, specializing in property sales, purchase, intermediary, and rental services. It has held the top position in national real estate brokerage transaction volume for 40 consecutive years and reports a 97% customer satisfaction rate. The brand operates through a nationwide, regionally rooted network and serves individual and corporate clients seeking to buy, sell, rent, or invest in residential real estate.

Key facts about Rehouse
Brand NameRehouse
Domainrehouse.co.jp
IndustryReal Estate
Parent Company / OwnerMitsui Fudosan Realty Co., Ltd.
Main CompetitorsSumitomo Real Estate Sales (Sumstock), Tokyu Livable (77/100), Nomura Real Estate Solutions (75/100), Mitsubishi Jisho House Net, Daiwa House Reform / Daiwa Living, Century 21 Japan

Evidence

Moz Domain Authority 46/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #71,258 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "三井のリハウスは、会社設立以来57年の歴史で積み重ねた豊富な経験を活かして、お客様に応える最適解を導きます。全国売買仲介取扱い件数は、40年連続No.1。地域に根差した規模で展開し、顧客満足度97%です。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Instagram; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Rehouse?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Rehouse?", Claude could identify the brand as of October 2026. Rehouse (Mitsui no Rehouse) is one of Japan's largest real estate brokerage brands, operated by Mitsui Fudosan Realty, specializing in buying, selling, and leasing residential and commercial properties. Best known for Being one of Japan's leading real estate brokerage networks under the Mitsui Fudosan group.

When asked "Best brands similar to Rehouse?", Claude would recommend Rehouse as of October 2026. It's a major, well-established name in Japanese real estate brokerage that would naturally come up alongside other top agencies like Sumitomo Fudosan Hanbai or Tokyu Livable.

People Also Ask About Rehouse

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Rehouse's main competitors?

Rehouse's main competitors in Real Estate: Tokyu Livable (77/100), Nomura Real Estate Solutions (75/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Rehouse?

Rehouse scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Rehouse official site

How can Rehouse improve its AI discoverability?

Rehouse can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Rehouse official site

What is Rehouse?

Rehouse, marketed as 三井のリハウス (Mitsui no Rehouse), is a Japanese real estate brokerage company that has operated for 57 years. It handles property sales, purchases, intermediary services, and rentals for both individual and corporate clients across Japan.

Sources: Rehouse official site

What does Rehouse do?

Rehouse provides real estate brokerage services, assisting clients with buying, selling, renting, and investing in residential and commercial properties. It leverages decades of experience and a nationwide, regionally based network to match buyers and sellers and facilitate property transactions.

Sources: Rehouse official site

What is Rehouse known for?

Rehouse is known for being the No. 1 company in Japan by national real estate brokerage transaction volume for 40 consecutive years, alongside a long 57-year operating history and a reported 97% customer satisfaction rate.

Sources: Rehouse official site

Recommendations

AI visibility

Rehouse scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Rehouse has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #71,258 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Rehouse from memory (October 2026) - a sign these signals are paying off.

Visibility - 23/100

Trust - 29/100

Recommendation likelihood - 32/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Rehouse: Rackhouse (39/100), Bảo hiểm PVI (39/100), ASGC (38/100), Peter Street Cabinetry (38/100).

A step up - brands to learn from: Wind Inspection Services (56/100), Top Down Investments (56/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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