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Reiling (reiling.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Other brands, in the 27th percentile of 8653 Energy & Utilities brands.
Reiling is a German company based in Harsewinkel specializing in recycling, raw material management, and container services. Founded in 1957, the company offers specialized recycling solutions for glass, PET, wood, and photovoltaic materials. It positions itself as a comprehensive, single-source provider for recycling and waste management needs, primarily serving businesses and municipalities across Germany that require professional recycling and disposal solutions.
| Brand Name | Reiling |
|---|---|
| Domain | reiling.de |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1957 |
| Headquarters | Harsewinkel |
| Main Competitors | Remondis (79/100), Veolia (73/100), ALBA Group (85/100), Suez (91/100), PreZero (87/100), Scholz Recycling |
Moz Domain Authority 32/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,401,136 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ihr Experte für Recycling, Wertstoffmanagement und Containerdienste - alles aus einer Hand. Lösungen für Glas-, PET-, Holz- und Photovoltaik-Recycling." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Reiling?", Claude could not identify the brand as of October 2026. I don't have reliable, specific information about a company called Reiling in the Energy & Utilities sector, possibly because it's a smaller regional firm or I'm conflating it with the German Reiling Group known for glass and plastics recycling.
When asked "Best brands similar to Reiling?", Claude would not surface Reiling as of October 2026. I can't confidently recommend a company I don't have verified, specific knowledge of in this sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reiling's main competitors in Energy & Utilities: Remondis (79/100), Veolia (73/100), ALBA Group (85/100), Suez (91/100), PreZero (87/100).
Sources: Brand Analyzer scan
Reiling offers recycling services for glass, PET plastics, wood, and photovoltaic components, along with broader raw material (Wertstoff) management and container services for waste collection and disposal. These services are designed to support businesses and municipalities in managing their recycling and waste streams through an integrated provider rather than needing multiple specialized vendors.
Sources: Reiling official site
Reiling has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reiling official site
Reiling was founded in 1957. Reiling operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reiling is headquartered in Harsewinkel. Reiling operates in the Energy & Utilities category.
Sources: Wikidata
Reiling scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reiling official site
Reiling is a German recycling and waste management company headquartered in Harsewinkel, Germany. Founded in 1957, it specializes in raw material recovery and offers container services alongside targeted recycling solutions for materials such as glass, PET, wood, and photovoltaic components. The company positions itself as a comprehensive, single-source provider in the German recycling industry, serving both commercial and municipal clients who need professional waste management and resource recovery services.
Sources: Reiling official site
Reiling provides recycling, raw material (Wertstoff) management, and container services. It processes and recovers materials including glass, PET plastics, wood, and photovoltaic components, helping close material cycles for sustainable reuse. The company offers these services as an integrated, single-source solution for businesses and municipalities, covering everything from waste collection via container services to specialized processing of specific material streams.
Sources: Reiling official site
Reiling can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reiling official site
Reiling's services are used by companies and municipalities in Germany that require professional recycling, waste disposal, and raw material management solutions. This includes organizations needing specialized processing for materials like glass, PET, wood, or photovoltaic components, as well as those seeking general container services for waste management as part of their operations.
Sources: Reiling official site
Reiling is known for its long-standing expertise in recycling and raw material management in Germany, with specialized capabilities in glass, PET, wood, and photovoltaic recycling. The company has built a reputation as an all-in-one provider combining recycling, waste management, and container services, drawing on decades of industry experience to position itself as a leading expert in closing material cycles sustainably.
Sources: Reiling official site
Reiling scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reiling has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,401,136 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Reiling from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reiling: Regiolux (71/100), Redpath Mining (71/100), Renoster (71/100), Renuka Sugars (71/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.