Informing humanitarians worldwide 24/7
ReliefWeb (reliefweb.int) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 37th percentile of 4616 Non-profit brands.
ReliefWeb is a humanitarian information web portal operated by the United Nations Office for the Coordination of Humanitarian Affairs (UN OCHA). Founded in 1996 and headquartered in Nairobi, it aggregates and curates real-time news, reports, and data on global crises. It serves humanitarian workers, aid organizations, policymakers, and researchers, aiming to provide timely, reliable information that supports informed decision-making and effective crisis response worldwide.
| Brand Name | ReliefWeb |
|---|---|
| Domain | reliefweb.int |
| Industry | Non-profit, Government |
| Founded | 1996 |
| Headquarters | Nairobi |
| Parent Company / Owner | United Nations Office for the Coordination of Humanitarian Affairs |
| Main Competitors | Humanitarian Response, ACAPS, Humanitarian Data Exchange, Devex (77/100), Thomson Reuters Foundation News |
Moz Domain Authority 88/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,407 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
ReliefWeb appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Informing humanitarians worldwide 24/7 - a service provided by UN OCHA" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ReliefWeb?", Claude could identify the brand as of September 2026. ReliefWeb is a humanitarian information service run by the UN Office for the Coordination of Humanitarian Affairs (OCHA) that aggregates news, reports, maps, and job listings related to global crises and disaster response. Best known for Being the leading centralized source for humanitarian situation reports and crisis updates used by aid workers worldwide.
When asked "Best brands similar to ReliefWeb?", Claude would recommend ReliefWeb as of September 2026. It's a go-to, widely trusted resource in the humanitarian sector for real-time information on disasters and emergencies, so it naturally comes up when discussing humanitarian data platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ReliefWeb is a humanitarian information web portal operated as a service of the United Nations Office for the Coordination of Humanitarian Affairs (UN OCHA). Founded in 1996 and based in Nairobi, it functions as a centralized source of news, reports, and data related to humanitarian crises around the world.
Sources: ReliefWeb official site
ReliefWeb has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 44, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ReliefWeb official site
ReliefWeb was founded in 1996. ReliefWeb operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ReliefWeb is headquartered in Nairobi. ReliefWeb operates in the Non-profit category.
Sources: Wikidata
ReliefWeb aggregates and curates humanitarian news, reports, and data from global crises in real time. It compiles information from a wide range of sources to create a centralized hub that supports humanitarian decision-making and coordination during disaster response and relief operations.
Sources: ReliefWeb official site
ReliefWeb offers a web portal that provides aggregated humanitarian news, situation reports, disaster and crisis data, and other informational resources relevant to humanitarian response, all curated and updated in real time.
Sources: ReliefWeb official site
ReliefWeb scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ReliefWeb official site
ReliefWeb is used by humanitarian workers, aid organizations, policymakers, researchers, and others involved in disaster response and relief efforts worldwide.
Sources: ReliefWeb official site
ReliefWeb is known for being the leading global source of humanitarian information, providing a trusted, centralized aggregation of crisis-related news, reports, and data backed by UN OCHA since 1996.
Sources: ReliefWeb official site
ReliefWeb is positioned as a trusted, centralized information hub because it is operated by UN OCHA, a United Nations agency responsible for coordinating humanitarian response. Its long operating history since 1996 and its stated mission to provide timely, reliable information further support its credibility among humanitarian workers, aid organizations, and policymakers.
Sources: ReliefWeb official site
ReliefWeb can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ReliefWeb official site
ReliefWeb is owned by or part of United Nations Office for the Coordination of Humanitarian Affairs. ReliefWeb operates in the Non-profit category.
Sources: Wikidata
ReliefWeb scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ReliefWeb has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (50/100) and its weakest is trust (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,407 (Tranco) and a Moz Domain Authority of 88/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ReliefWeb from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ReliefWeb: Reaching Out MBA (ROMBA) (75/100), The Royal College of Surgeons of England (75/100), Resilia (75/100), Round River Conservation Studies (75/100).
A step up - brands to learn from: Young Survival Coalition (81/100), YMCA of Greater New York (81/100).
Category leader: PBS (97/100).
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