El mejor agente en cada paso
RE/MAX España (remax.es) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, in the 19th percentile of 7834 Real Estate brands.
RE/MAX España is the Spanish branch of RE/MAX, an international real estate brokerage network founded in 1973 and headquartered in Denver. It connects agents with buyers and sellers of residential properties across Spain, emphasizing professional guidance, technology, and market expertise. The brand has been recognized as a 'Consumer Choice' in real estate for nine consecutive years. RE/MAX España targets individuals and families seeking to buy, sell, or value homes, positioning itself as a leading real estate network in the country.
| Brand Name | RE/MAX España |
|---|---|
| Domain | remax.es |
| Industry | Real Estate |
| Founded | 1973 |
| Headquarters | Denver |
| Main Competitors | Century 21 (74/100), Engel & Völkers (88/100), Tecnocasa (74/100), Fotocasa (86/100), Idealista, Keller Williams |
Moz Domain Authority 47/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #357,824 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RE/MAX España has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Encuentra la propiedad perfecta con REMAX REMAX España nombrada por 9ª vez consecutiva Elección del consumidor El mejor Agente en cada paso del camino Con el número limitado de viv…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is RE/MAX España?", Claude could identify the brand as of September 2026. RE/MAX España is the Spanish franchise arm of the global RE/MAX real estate network, connecting independent brokers and agents across Spain to help clients buy, sell, and rent property. Best known for Being part of the worldwide RE/MAX franchise network of independent real estate agents, known for its balloon logo and large agent count.
When asked "Best brands similar to RE/MAX España?", Claude would recommend RE/MAX España as of September 2026. It's one of the biggest and most recognizable real estate franchise brands operating in Spain, so it would naturally come up alongside other major agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RE/MAX España's main competitors in Real Estate: Century 21 (74/100), Engel & Völkers (88/100), Tecnocasa (74/100), Fotocasa (86/100).
Sources: Brand Analyzer scan
RE/MAX España has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 55, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RE/MAX España official site
RE/MAX España was founded in 1973. RE/MAX España operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RE/MAX España is headquartered in Denver. RE/MAX España operates in the Real Estate category.
Sources: Wikidata
RE/MAX España scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RE/MAX España official site
RE/MAX España can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RE/MAX España official site
RE/MAX España offers real estate brokerage services, including assistance with buying, selling, and valuing residential properties. Its agents provide guidance throughout the transaction process, leveraging market connections, technology, and negotiation strategies to help clients complete property purchases or sales.
Sources: RE/MAX España official site
RE/MAX España is the Spanish division of RE/MAX, an international real estate brokerage network. Founded globally in 1973 and headquartered in Denver, RE/MAX operates through a franchise model with independent agents who assist clients in buying, selling, and valuing residential properties. In Spain, it functions as a nationwide network of real estate agents offering professional and personalized service to home buyers and sellers.
Sources: RE/MAX España official site
RE/MAX España connects buyers and sellers of residential properties through a network of real estate agents. The company helps clients navigate the process of purchasing, selling, or valuing homes by providing agent expertise, market connections, and technology-driven tools. Its agents guide clients through each step of a real estate transaction, from property search or listing to closing the deal.
Sources: RE/MAX España official site
RE/MAX España is used by individuals and families in Spain who are looking to buy, sell, or value residential properties. Its services target home buyers seeking guidance through the purchasing process, as well as property owners looking to list and sell their homes with professional agent support.
Sources: RE/MAX España official site
RE/MAX España scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RE/MAX España has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #357,824 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RE/MAX España from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RE/MAX España: Regency (68/100), Real Fyre (68/100), RESICAP (68/100), Roomvana (68/100).
A step up - brands to learn from: Zacks, Freedman & Chernev (71/100), Lounge by Zalando (71/100).
Category leader: Chaos (95/100).
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