Leading call intelligence for smarter marketing
Infinity (responsetap.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Marketing & Advertising brands, Technology brands, in the 85th percentile of 36032 SaaS brands.
Infinity is a SaaS company that provides advanced call tracking, attribution, and AI-powered marketing insights. It is the evolution of the ResponseTap platform, helping marketers connect call outcomes to campaign performance. By sending real call data into bidding platforms, Infinity enables marketers to optimise campaigns and demonstrate marketing ROI with greater precision. The platform targets marketers and businesses seeking performance-focused, data-driven marketing tools.
| Brand Name | Infinity |
|---|---|
| Domain | responsetap.com |
| Industry | SaaS, Marketing & Advertising |
| Main Competitors | CallRail, Invoca (87/100), CallTrackingMetrics (78/100), Marchex (78/100), WhatConverts (79/100) |
Moz Domain Authority 41/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #311,636 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Infinity appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Looking for ResponseTap? It’s now part of Infinity. Explore advanced call tracking, AI-powered insights, and better ways to improve ROI." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Infinity?", Claude could identify the brand as of October 2026. Infinity (formerly ResponseTap) is a UK-based call tracking and conversation analytics platform that helps marketers attribute inbound phone calls to specific marketing campaigns and channels, enabling better ROI measurement. Best known for Call tracking and attribution software that links phone calls back to specific marketing campaigns.
When asked "Best brands similar to Infinity?", Claude would recommend Infinity as of October 2026. It's a solid, established player in the call tracking and marketing attribution space, so I'd mention it alongside competitors like CallRail or Invoca.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Infinity's main competitors in SaaS: Invoca (87/100), CallTrackingMetrics (78/100), Marchex (78/100), WhatConverts (79/100).
Sources: Brand Analyzer scan
Infinity has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 52, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Infinity official site
Infinity offers call tracking, marketing attribution, and AI-powered insight tools that integrate call outcome data into bidding platforms, enabling marketers to measure and optimise campaign performance and ROI.
Sources: Infinity official site
Infinity scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Infinity official site
Infinity is a SaaS platform offering advanced call tracking and AI-powered marketing insights. It is the rebranded, evolved version of ResponseTap, designed to help marketers measure and optimise campaign performance through call data.
Sources: Infinity official site
Infinity provides call tracking, attribution, and AI-powered analytics that connect phone call outcomes to marketing campaigns. It sends real call outcome data directly into bidding platforms, allowing marketers to optimise ad spend and prove return on investment with more precision.
Sources: Infinity official site
Infinity can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Infinity official site
Infinity is known for being the successor to ResponseTap, offering advanced call tracking combined with AI-driven insights that link call outcomes directly to marketing attribution and bidding optimisation.
Sources: Infinity official site
Infinity is used by marketers and businesses that rely on call-based customer interactions and want advanced attribution and AI-driven insights to improve marketing ROI.
Sources: Infinity official site
Infinity scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Infinity has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #311,636 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Infinity from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Infinity: Resolve (84/100), Resemble AI (84/100), RetouchMe (84/100), Revature (84/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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