Specialists in classic football shirts
Retrofootball® (retrofootball.co.uk) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands. Among 6047 E-commerce brands analyzed, Retrofootball® ranks in the 53rd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 100/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 100/100, AI Discoverability 51/100, Brand Authority 28/100.
Retrofootball® is a UK-based e-commerce retailer specializing in retro and vintage football shirts and jerseys, primarily from major English football brands and legendary teams. The site also offers Captain Tsubasa-themed shirts. It targets football enthusiasts, collectors, and nostalgic fans who value football heritage, positioning itself as a specialist source for authentic, high-quality classic jerseys that celebrate football history.
| Brand Name | Retrofootball® |
|---|---|
| Domain | retrofootball.co.uk |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Classic Football Shirts (81/100), TOFFS (The Old Fashioned Football Shirt Co) (78/100), Subside Sports (79/100), Vintage Football Shirts (80/100), Retro Football |
Moz Domain Authority 28/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,173,298 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Retrofootball ®, the specialist in retro football shirts & jerseys from major English brands. Captain Tsubasa shirts." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Retrofootball® scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Retrofootball® has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,173,298 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify Retrofootball® from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Retrofootball®?", Claude could identify the brand as of August 2026. Retrofootball is a UK-based e-commerce retailer specializing in vintage and retro-style football (soccer) shirts, selling both original old jerseys and reproduction/inspired designs from classic eras of the sport. Best known for Selling retro and vintage-style football shirts online.
When asked "Best brands similar to Retrofootball®?", Claude would recommend Retrofootball® as of August 2026. It's a recognizable name in the niche retro football shirt market, so I'd mention it if someone asked for good sources of vintage-style football kit.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Retrofootball®'s main competitors include Classic Football Shirts (81/100), TOFFS (The Old Fashioned Football Shirt Co) (78/100), Subside Sports (79/100), Vintage Football Shirts, Retro Football. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Retrofootball® and Classic Football Shirts are competitors in E-commerce. Brand Analyzer scores Retrofootball® at 77/100 and Classic Football Shirts at 81/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Retrofootball® include Classic Football Shirts (81/100), TOFFS (The Old Fashioned Football Shirt Co) (78/100), Subside Sports (79/100), Vintage Football Shirts, Retro Football. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Retrofootball® has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Retrofootball® official site
Retrofootball® offers retro and vintage football shirts and jerseys from major English football brands and legendary teams, as well as Captain Tsubasa-themed football shirts.
Sources: Retrofootball® official site
Retrofootball® scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Retrofootball® official site
Retrofootball® is a specialist e-commerce retailer that sells retro and vintage football shirts and jerseys, focusing on major English football brands and legendary teams, as well as Captain Tsubasa-themed shirts.
Sources: Retrofootball® official site
Retrofootball® curates and sells vintage and classic football shirts and jerseys, primarily from major English football brands and historically significant teams, allowing fans to purchase authentic reproductions or originals that reflect football history.
Sources: Retrofootball® official site
Retrofootball® can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Retrofootball® official site
Retrofootball® is known for specializing in retro and vintage football shirts, particularly from major English football clubs and eras, as well as offering Captain Tsubasa-branded football shirts, which is a distinctive niche offering.
Sources: Retrofootball® official site
Retrofootball® is used by football enthusiasts, collectors, and nostalgic fans who appreciate classic team jerseys and value football history and heritage.
Sources: Retrofootball® official site
Ranked closest to Retrofootball®: Restaurant Depot (77/100), Rebuy (77/100), LTK (rewardStyle) (77/100), Rexel Australia (77/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: IONOS (97/100).