Sicher kaufen und verkaufen online
Ricardo (ricardo.ch) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, in the 63rd percentile of 26344 E-commerce brands.
Ricardo (ricardo.ch) is Switzerland's largest online marketplace, enabling consumers and sellers to buy and sell new and used goods through auctions and direct purchases. The platform hosts more than 1.5 million listings and serves over 5 million users. It emphasizes access to unique products not readily available elsewhere and positions itself as a trusted hub for online commerce in Switzerland.
| Brand Name | Ricardo |
|---|---|
| Domain | ricardo.ch |
| Industry | E-commerce |
| Main Competitors | eBay (73/100), Tutti (68/100), Anibis (67/100), Facebook Marketplace (77/100), Galaxus (82/100) |
Moz Domain Authority 63/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #16,110 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Ricardo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Jetzt einstellen und erfolgreich verkaufen auf dem grössten Online-Marktplatz der Schweiz. Mehr als 1.5 Mio. Angebote - kaufe und ersteigere einzigartige Produkte, die es nirgendwo…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ricardo?", Claude could identify the brand as of October 2026. Ricardo.ch is Switzerland's largest online marketplace and auction platform, allowing individuals and businesses to buy and sell new and used goods across categories like electronics, fashion, and collectibles. Best known for Being Switzerland's leading online auction and marketplace site, similar to eBay but focused on the Swiss market.
When asked "Best brands similar to Ricardo?", Claude would recommend Ricardo as of October 2026. It's a well-established, dominant player in the Swiss e-commerce marketplace space, so it would naturally come up when discussing similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ricardo's main competitors in E-commerce: eBay (73/100), Tutti (68/100), Anibis (67/100), Facebook Marketplace (77/100), Galaxus (82/100).
Sources: Brand Analyzer scan
Ricardo has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 69, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ricardo official site
Ricardo scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ricardo official site
Ricardo is the largest online marketplace in Switzerland, where users can buy and sell a wide range of new and used products through auctions and direct purchases.
Sources: Ricardo official site
Ricardo operates an online platform that connects Swiss buyers and sellers, allowing listings of products for sale via auction or fixed-price purchase. It facilitates transactions among its more than 5 million registered users across over 1.5 million active listings.
Sources: Ricardo official site
Ricardo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ricardo official site
Ricardo offers an online marketplace platform where users can list, auction, or directly sell and purchase new and used products across a wide range of categories.
Sources: Ricardo official site
Ricardo is known for being Switzerland's largest online marketplace, offering a vast and varied selection of unique, new, and used products through both auction and direct-purchase formats.
Sources: Ricardo official site
Ricardo is used by Swiss consumers and sellers who want to buy unique, new, or used products, or who wish to sell their own items online.
Sources: Ricardo official site
Ricardo scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ricardo has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #16,110 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ricardo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ricardo: RHINOSPORT (79/100), Revival Animal Health (79/100), Ginori 1735 (79/100), RICHART (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.