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Rico Design (rico-design.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 68th percentile of 25350 E-commerce brands.
Rico Design is an online shop specializing in wool, fabrics, embroidery supplies, and craft materials for hobbyists. Founded in 2005, it offers a wide range of high-quality creative products, branded collections, and seasonal items, along with instructions and inspiration for knitting, sewing, embroidery, and decorative projects. The company positions itself as a go-to destination for craft enthusiasts, emphasizing fast delivery and affordable pricing for its target audience of hobby crafters and handicraft lovers.
| Brand Name | Rico Design |
|---|---|
| Domain | rico-design.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2005 |
| Headquarters | Paris |
| Main Competitors | LoveCrafts (85/100), Hobbii (83/100), Wollplatz, Bergère de France (61/100), buttinette (79/100), Stoffe.de (74/100), Wool Warehouse (80/100) |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #481,929 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Herzlich Willkommen im Rico Design Online-Shop für Wolle, Stoffe, Sticken, Bastelzubehör & Co. ✓ Schnelle Lieferung ✓ VSK-frei ab 34,99€ ✓ Jetzt umsehen!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Rico Design?", Claude could identify the brand as of October 2026. Rico Design is a German company specializing in craft and hobby supplies, particularly known for their yarns, wool, and knitting/crochet patterns. They offer a wide range of DIY materials for crafting, including yarns, buttons, and accessories sold through retailers and their own Best known for high-quality yarns and wool for knitting and crochet, along with craft pattern booklets.
When asked "Best brands similar to Rico Design?", Claude would recommend Rico Design as of October 2026. I'd mention them as a solid option for anyone looking for craft and yarn supplies, especially in the European DIY/hobby market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rico Design's main competitors in E-commerce: LoveCrafts (85/100), Hobbii (83/100), Bergère de France (61/100), buttinette (79/100), Stoffe.de (74/100).
Sources: Brand Analyzer scan
Rico Design has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 26, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rico Design official site
Rico Design was founded in 2005. Rico Design operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Rico Design is headquartered in Paris. Rico Design operates in the E-commerce category.
Sources: Wikidata
Rico Design scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Rico Design official site
Rico Design can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rico Design official site
Rico Design offers a variety of craft-related products including wool and yarn, fabrics, embroidery supplies, and general craft accessories. The company complements its product range with instructions and creative inspiration to support knitting, sewing, embroidery, and decorative craft projects.
Sources: Rico Design official site
Rico Design is an online retailer specializing in craft supplies, particularly wool, fabrics, embroidery materials, and other crafting products. It operates as an e-commerce platform catering to hobbyists and handicraft enthusiasts.
Sources: Rico Design official site
Rico Design sells a wide range of craft and hobby products including yarn, wool, fabrics, embroidery supplies, and other crafting materials. The company also provides instructions and inspiration for projects such as knitting, sewing, and embroidery, helping customers complete creative projects from start to finish.
Sources: Rico Design official site
Rico Design is used by hobby crafters, handicraft enthusiasts, and creative individuals who engage in activities such as knitting, sewing, embroidery, and decorative crafting. The platform caters to both casual hobbyists and more dedicated craft practitioners seeking quality materials and project ideas.
Sources: Rico Design official site
Rico Design scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rico Design has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #481,929 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Rico Design from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rico Design: Richelieu Hardware (80/100), Revv (80/100), Ride509 (80/100), Rimi (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.