Paving from parking lots to highways
Rieth-Riley (riethriley.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 48th percentile of 12639 Manufacturing brands.
Rieth-Riley is a full-service asphalt paving and aggregate supply company providing hot mix asphalt production, asphalt paving, concrete paving, and related construction services. It serves projects of all sizes, including residential patch jobs, commercial developments, municipal infrastructure, and highway construction. The company positions itself as capable of meeting diverse project specifications through quality-controlled asphalt production and comprehensive paving solutions for a range of client types, including contractors, municipalities, state agencies, and industrial project managers.
| Brand Name | Rieth-Riley |
|---|---|
| Domain | riethriley.com |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Ajax Paving Industries (69/100), Milestone Contractors, Rogers Group, Walsh Group (77/100), Vulcan Materials Company (82/100), Martin Marietta Materials (82/100), Kokosing Construction Company (77/100) |
Moz Domain Authority 25/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Asphalt Paving Company, Asphalt Supplier, Concrete Paving Company. We do jobs of all sizes, residential and commercial. Call (574) 875-5183" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Rieth-Riley?", Claude could identify the brand as of September 2026. Rieth-Riley is a heavy civil construction and asphalt paving contractor based in Indiana, providing road building, paving, and infrastructure construction services across the Midwest. Best known for Asphalt paving and road construction in Indiana and Michigan.
When asked "Best brands similar to Rieth-Riley?", Claude would not surface Rieth-Riley as of September 2026. It's a regional construction contractor rather than a manufacturing brand, so it wouldn't come up if someone asked about manufacturing companies specifically.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rieth-Riley's main competitors in Manufacturing: Ajax Paving Industries (69/100), Walsh Group (77/100), Vulcan Materials Company (82/100), Martin Marietta Materials (82/100), Kokosing Construction Company (77/100).
Sources: Brand Analyzer scan
Rieth-Riley offers asphalt paving, concrete paving, and aggregate supply services, along with hot mix asphalt production, serving residential, commercial, municipal, and highway construction projects of varying sizes.
Sources: Rieth-Riley official site
Rieth-Riley has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 31, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rieth-Riley official site
Rieth-Riley provides asphalt paving, aggregate supply, and concrete paving services, including hot mix asphalt production, for projects ranging from small residential jobs to large commercial, municipal, and highway construction.
Sources: Rieth-Riley official site
Rieth-Riley scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Rieth-Riley official site
Rieth-Riley is a full-service asphalt paving and aggregate supply company that provides paving solutions for residential, commercial, municipal, and highway construction projects.
Sources: Rieth-Riley official site
Rieth-Riley can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rieth-Riley official site
Rieth-Riley's services are used by commercial contractors, municipalities, state agencies, industrial project managers, and residential customers who require asphalt paving, aggregate supply, or related construction services.
Sources: Rieth-Riley official site
Rieth-Riley is known for offering full-service asphalt paving and aggregate supply capable of handling projects of any size, from residential driveways to major highway and municipal infrastructure work, supported by quality-controlled hot mix asphalt production.
Sources: Rieth-Riley official site
Rieth-Riley scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rieth-Riley has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (31/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 25/100. In a live check, Claude could already identify Rieth-Riley from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rieth-Riley: 1Concier (76/100), Rhino3D (Rhinoceros 3D) (76/100), RIKON Power Tools (76/100), Rimol Greenhouse Systems (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.