Colorful Fabrics for Creative Sewing
Riley Blake Designs (rileyblakedesigns.com) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 10th percentile of 23491 E-commerce brands.
Riley Blake Designs is a fabric brand offering a wide range of designer and basic prints, including cottons, flannels, sparkle cottons, organic cotton, knits, dreamy fabrics, and laminates. Its coordinating 'Sew Together' line includes buttons, ric-rac, ribbons and lace, project kits and panels, zippers by the yard, and crocheted flowers. The brand aims to inspire creativity by providing high-quality, colorful fabrics and coordinating sewing notions for quilters, sewists, and crafters of all skill levels.
| Brand Name | Riley Blake Designs |
|---|---|
| Domain | rileyblakedesigns.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Moda Fabrics (79/100), Robert Kaufman Fabrics (77/100), Andover Fabrics (67/100), Art Gallery Fabrics (71/100), Michael Miller Fabrics, Free Spirit Fabrics, Timeless Treasures (70/100) |
Moz Domain Authority 46/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #360,304 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Riley Blake Designs colorful fabrics include cottons, flannels, sparkle cottons, organic cotton, knits, dreamy, and laminates in a range of designer and basic prints. Their coordin…" (Meta description: 51 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, Instagram; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Riley Blake Designs?", Claude could identify the brand as of October 2026. Riley Blake Designs is a fabric manufacturer and distributor based in Utah that produces quilting cotton and other fabric lines for the sewing and quilting industry. They work with designers to create fabric collections sold through quilt shops and fabric retailers worldwide. Best known for Producing licensed and designer quilting cotton fabric collections for the quilting and sewing community.
When asked "Best brands similar to Riley Blake Designs?", Claude would recommend Riley Blake Designs as of October 2026. They're a well known name in the quilting fabric industry, so I'd mention them alongside brands like Moda Fabrics or Andover Fabrics if someone asked about fabric companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Riley Blake Designs's main competitors in E-commerce: Moda Fabrics (79/100), Robert Kaufman Fabrics (77/100), Andover Fabrics (67/100), Art Gallery Fabrics (71/100), Timeless Treasures (70/100).
Sources: Brand Analyzer scan
Riley Blake Designs offers a variety of fabrics including cottons, flannels, sparkle cottons, organic cotton, knits, dreamy fabrics, and laminates in designer and basic prints. It also offers a coordinating 'Sew Together' line of notions such as buttons, ric-rac, ribbons and lace, project kits and panels, zippers by the yard, and crocheted flowers.
Sources: Riley Blake Designs official site
Riley Blake Designs is a fabric and sewing notions brand that produces designer and basic fabric prints, including cottons, flannels, sparkle cottons, organic cotton, knits, dreamy fabrics, and laminates, along with a coordinating line of sewing notions called 'Sew Together.'
Sources: Riley Blake Designs official site
Riley Blake Designs has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 39, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Riley Blake Designs official site
Riley Blake Designs scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Riley Blake Designs official site
Riley Blake Designs is known for its colorful, designer and basic fabric prints across multiple materials (cottons, flannels, sparkle cottons, organic cotton, knits, dreamy fabrics, laminates) and for its coordinating 'Sew Together' line of notions like buttons, trims, kits, and zippers, which allows customers to source complete sewing projects from one brand.
Sources: Riley Blake Designs official site
Riley Blake Designs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Riley Blake Designs official site
Riley Blake Designs is used by quilters, sewists, crafters, and fabric enthusiasts of all skill levels who are looking for colorful, high-quality fabrics and coordinating sewing notions for their projects.
Sources: Riley Blake Designs official site
Riley Blake Designs scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Riley Blake Designs has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #360,304 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Riley Blake Designs from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Riley Blake Designs: Repco (63/100), Rehab Store (63/100), Royal Mile Whiskies (63/100), Rupyz (63/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.