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RIZAP (rizap.jp) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Healthcare brands, Education brands, in the 14th percentile of 4912 Sports & Fitness brands.
RIZAP is a Japanese company founded in 2003 and headquartered in Tokyo, operating in the Sports & Fitness, Healthcare, and Education sectors. It is known for its personal training gyms that combine scientifically based methods with dedicated one-on-one trainer support to help clients achieve body transformation, weight loss, and health goals. The brand has expanded beyond fitness into related self-improvement programs such as golf coaching and English language learning, positioning itself as a leading provider of result-oriented personal development services for people of all ages, including seniors seeking to maintain physical fitness.
| Brand Name | RIZAP |
|---|---|
| Domain | rizap.jp |
| Industry | Sports & Fitness, Healthcare |
| Founded | 2003 |
| Headquarters | Tokyo |
| Main Competitors | 24/7Workout (64/100), Apple Gym (65/100), Dr. Trainings, Anytime Fitness Japan, Gold's Gym Japan, ENGLISH COMPANY, Progrit |
Moz Domain Authority 50/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #387,173 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "RIZAP（ライザップ）の公式ホームページです。料金やトレーニングプログラム、店舗情報、無料カウンセリングについてご紹介します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is RIZAP?", Claude could identify the brand as of September 2026. RIZAP is a Japanese private personal training gym brand known for its intensive, results-focused body transformation programs, typically involving strict diet coaching and one-on-one workouts over a set period like two or three months. Best known for Its 'Commit' body transformation service with the tagline-style commercials showing dramatic before-and-after weight loss results and a money-back guarantee.
When asked "Best brands similar to RIZAP?", Claude would recommend RIZAP as of September 2026. It's one of the most recognizable and pioneering brands in the private, results-guaranteed personal training space in Japan, so it's a natural mention for similar fitness brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RIZAP's main competitors in Sports & Fitness: 24/7Workout (64/100), Apple Gym (65/100).
Sources: Brand Analyzer scan
RIZAP has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RIZAP official site
RIZAP was founded in 2003. RIZAP operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RIZAP is headquartered in Tokyo. RIZAP operates in the Sports & Fitness category.
Sources: Wikidata
RIZAP scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: RIZAP official site
RIZAP is a Japanese company, founded in 2003 and headquartered in Tokyo, that operates personal training gyms and related self-improvement programs. It spans the Sports & Fitness, Healthcare, and Education categories, offering services aimed at helping individuals achieve personal transformation through body makeover, health improvement, and skill-building programs like golf and English learning.
Sources: RIZAP official site
RIZAP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RIZAP official site
RIZAP offers personal training programs focused on diet and body-shaping (ボディメイク), delivered through one-on-one sessions with dedicated professional trainers. Beyond core fitness services, the company also provides golf training programs and English language learning courses, applying the same individualized, results-oriented coaching methodology across these different self-improvement domains. Free counseling sessions are also part of its service offering, as referenced on its official site.
Sources: RIZAP official site
RIZAP provides personalized, science-based training programs delivered by dedicated professional trainers. Its core offering centers on diet and body-shaping (ボディメイク) programs, but the company also extends its coaching methodology to other areas of self-improvement, including golf training and English language education, all under a model of one-on-one, individualized support designed to guide clients toward measurable personal goals.
Sources: RIZAP official site
RIZAP is known for its personal training gyms that promise measurable, guaranteed results through scientifically grounded methods and dedicated one-on-one trainer support. It built its reputation primarily on intensive diet and body-transformation programs, and later became known for extending this 'results-committed' coaching approach into other fields such as golf instruction and English language learning.
Sources: RIZAP official site
RIZAP's services are used by people across all age groups seeking self-transformation, including individuals pursuing weight loss and body-shaping goals, those aiming to improve overall health, and seniors focused on maintaining physical fitness. Its broader program offerings, such as golf coaching and English learning, also attract clients interested in skill development beyond traditional fitness goals.
Sources: RIZAP official site
RIZAP scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RIZAP has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #387,173 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RIZAP from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RIZAP: Plonk Crazy Golf (67/100), Playce (67/100), Rugby Victoria (67/100), Seahorse Magazine (67/100).
A step up - brands to learn from: Yellow Dog Software (71/100), エクスコムグローバル株式会社 (XCom Global, Inc.) (71/100).
Category leader: Complex (97/100).
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