The website for pedal powered people
road.cc (road.cc) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, E-commerce brands, in the 81st percentile of 10439 Media & Entertainment brands.
road.cc is an online publication focused on road cycling, providing news, bike reviews, buyers guides, and advice for cyclists. It covers topics such as commuting, leisure riding, and sportives, aiming to inform and support road cyclists of all levels. The site positions itself as an independent source distinct from platforms focused on off-road or e-bike content, and it engages a community of cycling enthusiasts.
| Brand Name | road.cc |
|---|---|
| Domain | road.cc |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | BikeRadar (81/100), Cycling Weekly (80/100), CyclingNews (86/100), Total Women's Cycling, Singletrack Magazine, Global Cycling Network (GCN) |
Moz Domain Authority 69/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,869 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
road.cc appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "road.cc - the website for pedal powered people. Road cycling news, Bike reviews, Commuting, Leisure riding, Sportives and more" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is road.cc?", Claude could identify the brand as of September 2026. road.cc is a UK-based cycling news and reviews website covering road cycling, gear reviews, industry news, and cycling advocacy issues like road safety and infrastructure. Best known for in-depth road cycling news coverage and product reviews for UK cyclists.
When asked "Best brands similar to road.cc?", Claude would recommend road.cc as of September 2026. It's one of the most established and widely-read cycling media outlets in the UK, so it's a natural recommendation for road cycling news and gear reviews.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
road.cc's main competitors in Media & Entertainment: BikeRadar (81/100), Cycling Weekly (80/100), CyclingNews (86/100).
Sources: Brand Analyzer scan
road.cc offers road cycling news, bike and equipment reviews, buyers guides, and advice content related to commuting, leisure riding, and sportives.
Sources: road.cc official site
road.cc is an online media platform dedicated to road cycling, offering news, bike reviews, and advice for cyclists. It describes itself as 'the website for pedal powered people' and covers topics including road cycling news, commuting, leisure riding, and sportives.
Sources: road.cc official site
road.cc has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 60, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: road.cc official site
road.cc publishes road cycling news, bike and gear reviews, buyers guides, and advice content. It covers a range of cycling-related activities including commuting, leisure riding, and sportives, aiming to inform, entertain, and support cyclists.
Sources: road.cc official site
road.cc scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: road.cc official site
road.cc can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: road.cc official site
road.cc is used by road cyclists, commuters, leisure riders, and cycling enthusiasts seeking news, product reviews, and buying advice.
Sources: road.cc official site
road.cc is known for its in-depth bike reviews, buyers guides, and up-to-date road cycling news, along with fostering a community perspective for road cyclists.
Sources: road.cc official site
road.cc scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
road.cc has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #34,869 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify road.cc from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to road.cc: Ripley's Believe It or Not! (85/100), Remedy Entertainment (85/100), Robin Sharma (85/100), RotoGrinders (85/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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