Solutions that Go the Distance
Roanoke (roanokegroup.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Other brands, in the 72nd percentile of 10275 Finance brands.
Roanoke is a specialty insurance and surety brokerage founded in 1852, serving the transportation and logistics industry. It provides coverage including freight, cargo, surety bonds, errors & omissions, and domestic transportation insurance. The company describes itself as a pioneer in the sector, noting it was the first provider of U.S. Customs Bonds and the first ATA Carnet provider in the United States. Roanoke targets transportation companies, freight brokers, and businesses engaged in international trade, offering risk management and compliance solutions tailored to global trade operations.
| Brand Name | Roanoke |
|---|---|
| Domain | roanokegroup.com |
| Industry | Finance, Other |
| Founded | 1852 |
| Main Competitors | Reliance Partners (84/100), Falvey Cargo Underwriting, Old Republic Surety Company (72/100), Marsh McLennan (90/100), Lockton (80/100), NFP (83/100), Arthur J. Gallagher & Co. (81/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,172,051 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Roanoke appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Your transportation and logistics Insurance brokers. Coverages range from freight, surety, and cargo insurance to errors & omissions and domestic transportation." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Gatsby, Angular.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Roanoke?", Claude could not identify the brand as of September 2026. I don't recognize a company called Roanoke at roanokegroup.com in the finance space, likely because it's a smaller or private firm without much presence in my training data.
When asked "Best brands similar to Roanoke?", Claude would not surface Roanoke as of September 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Roanoke's main competitors in Finance: Reliance Partners (84/100), Old Republic Surety Company (72/100), Marsh McLennan (90/100), Lockton (80/100), NFP (83/100).
Sources: Brand Analyzer scan
Roanoke offers freight insurance, cargo insurance, surety bonds, errors and omissions coverage, and domestic transportation insurance. It also provides ATA Carnets and U.S. Customs Bonds, along with broader risk and compliance solutions for businesses in transportation, logistics, and international trade.
Sources: Roanoke official site
Roanoke has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 45, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Roanoke official site
Roanoke was founded in 1852. Roanoke operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Roanoke scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Roanoke official site
Roanoke is a specialty insurance and surety brokerage that serves the transportation and logistics industry. Founded in 1852, it provides risk management, insurance, and compliance solutions tailored to freight, cargo, and international trade businesses.
Sources: Roanoke official site
Roanoke brokers specialty insurance and surety products for transportation and logistics companies. Its offerings include freight insurance, cargo insurance, surety bonds, errors and omissions coverage, and domestic transportation insurance, along with risk and compliance advisory services for businesses engaged in international trade.
Sources: Roanoke official site
Roanoke can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Roanoke official site
Roanoke is known for being a long-established, pioneering broker in the transportation and logistics insurance space, notably recognized as the first provider of U.S. Customs Bonds and the first ATA Carnet provider in the United States.
Sources: Roanoke official site
Roanoke's services are used by transportation and logistics companies, freight brokers, and businesses engaged in international trade that require cargo insurance, surety bonds, ATA Carnets, and other risk management or compliance solutions.
Sources: Roanoke official site
Roanoke scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Roanoke has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,172,051 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Roanoke from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Roanoke: RLI Insurance (81/100), Riviera Finance (81/100), Rocket Mortgage (81/100), RRE (81/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: TradingView (97/100).
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