Robert Half Brand Score: 79/100 - Brand-Ready tier

Ihr Partner für Personaldienstleistung

Robert Half (roberthalf.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Technology brands, Finance brands, in the 69th percentile of 13259 Other brands.

AI Snapshot

Robert Half is a global human resource consulting firm headquartered in Menlo Park, California, founded in 1948. It specializes in personnel placement in the fields of finance, IT, legal and administrative support (assistance). The company connects businesses seeking qualified specialists and executives with candidates looking for new career opportunities, and also offers managed solutions for companies. Robert Half operates internationally, including in Germany through roberthalf.de.

Key facts about Robert Half
Brand NameRobert Half
Domainroberthalf.de
IndustryOther, Technology
Founded1948
HeadquartersMenlo Park
Main CompetitorsAdecco (86/100), Randstad (82/100), ManpowerGroup (88/100), Hays (86/100), Michael Page (80/100), Kelly Services (89/100), PageGroup (79/100)

Evidence

Moz Domain Authority 47/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Robert Half has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Personaldienstleister Robert Half vermittelt Bewerber und Traumjobs mit Spezialisierung auf ✓ Finanz- ✓ IT- ✓ Legal- und ✓ Assistenzjobs. Hier informieren!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Robert Half?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Robert Half?", Claude could identify the brand as of September 2026. Robert Half is a global staffing and recruitment firm, originally founded in the US in 1948, that specializes in placing professionals in fields like finance, accounting, technology, legal, and administrative roles, including temporary, temp-to-hire, and permanent positions. The Best known for Being one of the world's largest specialized staffing agencies, particularly for finance and accounting professionals.

When asked "Best brands similar to Robert Half?", Claude would recommend Robert Half as of September 2026. It's a well-known, established name in staffing and recruitment, so it would naturally come up alongside firms like Adecco, Randstad, or Hays when discussing top staffing agencies.

People Also Ask About Robert Half

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Robert Half's main competitors?

Robert Half's main competitors in Other: Adecco (86/100), Randstad (82/100), ManpowerGroup (88/100), Hays (86/100), Michael Page (80/100).

Sources: Brand Analyzer scan

What products or services does Robert Half offer?

Robert Half offers personnel placement services specializing in finance, IT, legal, and assistant job categories, matching companies with qualified specialists and executives. It also provides managed solutions for businesses seeking staffing support.

Sources: Robert Half official site

What is Robert Half?

Robert Half is a global human resource consulting and personnel placement firm headquartered in Menlo Park, California, founded in 1948. It specializes in matching skilled professionals with companies in the fields of finance, IT, legal, and administrative/assistant roles.

Sources: Robert Half official site

When was Robert Half founded?

Robert Half was founded in 1948. Robert Half operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Robert Half headquartered?

Robert Half is headquartered in Menlo Park. Robert Half operates in the Other category.

Sources: Wikidata

What does Robert Half do?

Robert Half places qualified specialists and executives with companies and helps job seekers find suitable career opportunities. It focuses on staffing and recruitment in finance, IT, legal, and assistance sectors, and also provides managed solutions for businesses.

Sources: Robert Half official site

Does ChatGPT recommend Robert Half?

Robert Half scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Robert Half official site

What is Robert Half known for?

Robert Half is known for its specialization in personnel placement within finance, IT, legal, and assistant job categories, connecting companies with qualified professionals and candidates with suitable career opportunities.

Sources: Robert Half official site

How can Robert Half improve its AI discoverability?

Robert Half can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Robert Half official site

Who uses Robert Half?

Robert Half is used by companies seeking qualified specialists and executives, as well as professionals looking for new career opportunities in finance, IT, legal, and administrative/assistant fields.

Sources: Robert Half official site

Recommendations

AI visibility

Robert Half scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Robert Half has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 47/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Robert Half from memory (September 2026) - a sign these signals are paying off.

Visibility - 65/100

Trust - 46/100

Recommendation likelihood - 57/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Robert Half: Robert Allen Design (79/100), Riz & Mona Consultancy (79/100), Roche Bobois (79/100), Good Housekeeping (79/100).

A step up - brands to learn from: Zurich Insurance Group (81/100), Zoo Med Laboratories (81/100).

Category leader: Accenture (97/100).

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