Inspiring DIY Creativity Worldwide
Robotime (robotime.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 83rd percentile of 25458 E-commerce brands.
Robotime is a Chinese toy company founded in 2007 that designs and sells DIY craft kits and trendy toys through four brands-ROKR, Rolife, Robud, and Rowood. The company serves hobbyists, families, and creative individuals of all ages in more than 100 countries, offering hands-on building and collectible products aimed at inspiring creativity. Robotime operates primarily through e-commerce channels, positioning itself as a global player in the creative DIY toy and craft kit market.
| Brand Name | Robotime |
|---|---|
| Domain | robotime.com |
| Industry | E-commerce, Other |
| Founded | 2007 |
| Headquarters | China |
| Main Competitors | UGears, Wood Trick, Fascinations (Metal Earth), Hape (82/100), Melissa & Doug (81/100), LEGO (85/100) |
Moz Domain Authority 32/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ROBOTIME, founded in 2007, is a global creative toy company behind ROKR, Rolife, Robud, and Rowood - four brands bringing DIY craft kits and trendy toys to adults and children in 1…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Robotime?", Claude could identify the brand as of October 2026. Robotime is a Chinese brand that designs and sells 3D wooden puzzle kits and DIY model building sets, covering things like miniature houses, mechanical models, music boxes, and robot toys. They sell through their own site and through major marketplaces like Amazon and AliExpress, Best known for 3D wooden DIY puzzle and model kits, especially miniature dollhouse and mechanical gear models.
When asked "Best brands similar to Robotime?", Claude would recommend Robotime as of October 2026. It's a recognizable name in the wooden DIY model kit niche, often mentioned alongside brands like Ugears and Rolife for puzzle or hobby gift recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Robotime's main competitors in E-commerce: Hape (82/100), Melissa & Doug (81/100), LEGO (85/100).
Sources: Brand Analyzer scan
Robotime has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 58, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Robotime official site
Robotime scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Robotime official site
Robotime offers DIY craft kits and trendy toys through its four brands: ROKR, Rolife, Robud, and Rowood. These include hands-on building kits and collectible items designed to inspire creativity among both children and adults.
Sources: Robotime official site
Robotime is a Chinese toy company, founded in 2007, that creates DIY craft kits and trendy toys. It operates through four distinct brands-ROKR, Rolife, Robud, and Rowood-and sells its products in more than 100 countries worldwide.
Sources: Robotime official site
Robotime can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Robotime official site
Robotime designs and sells DIY craft kits and toys intended for hands-on building and creative play. Through its four brands (ROKR, Rolife, Robud, and Rowood), it offers a range of products aimed at both children and adults who enjoy constructing and collecting handmade items.
Sources: Robotime official site
Robotime is known for its multi-brand portfolio-ROKR, Rolife, Robud, and Rowood-each offering distinct lines of DIY craft kits and collectible toys. The company is recognized for combining craftsmanship with creative, hands-on building experiences for a global customer base.
Sources: Robotime official site
Robotime's products are used by hobbyists, families, and creative individuals of all ages-ranging from children to adults-who enjoy DIY craft projects and collectible toys. Its offerings are designed to appeal to a broad, global customer base across more than 100 countries.
Sources: Robotime official site
Robotime scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Robotime has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 32/100. In a live check, Claude could already identify Robotime from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Robotime: River Island (83/100), Ritu Kumar (83/100), Rock Sound (83/100), Rocky Boots (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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