Jouw mbo-opleiding dichtbij
ROC A12 (roca12.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 28th percentile of 22452 Education brands.
ROC A12 is a regional education center (ROC) in the Netherlands offering mbo (secondary vocational) programs, training, and courses. With more than 100 mbo programs spread across several schools and locations in Ede, Arnhem, Veenendaal, and Velp, it provides accessible, diverse vocational education close to home. The institution targets both young people and adults in this region who want to pursue a vocational qualification or professional training, positioning itself as a broad, accessible regional vocational education provider.
| Brand Name | ROC A12 |
|---|---|
| Domain | roca12.nl |
| Industry | Education |
| Headquarters | Ede, Netherlands |
| Main Competitors | Rijn IJssel (68/100), Aventus (78/100), ROC Nijmegen (68/100), Koning Willem I College (73/100), ROC Midden Nederland (75/100), Helicon (59/100) |
Moz Domain Authority 20/100 vs category average 47 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ROC A12 biedt mbo-opleidingen, trainingen en cursussen om studenten in de regio voor te bereiden op hun toekomst." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ROC A12?", Claude could not identify the brand as of October 2026. I don't genuinely recognize 'ROC A12' as a specific institution, though the name suggests it could be a Dutch regional vocational education center (ROC), possibly a branch or division identified by 'A12' which might reference a location near the A12 highway in the Netherlands.
When asked "Best brands similar to ROC A12?", Claude would not surface ROC A12 as of October 2026. I can't confidently recommend a specific institution I don't have verified details about, since doing so risks giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ROC A12's main competitors in Education: Rijn IJssel (68/100), Aventus (78/100), ROC Nijmegen (68/100), Koning Willem I College (73/100), ROC Midden Nederland (75/100).
Sources: Brand Analyzer scan
ROC A12 offers mbo (secondary vocational) educational programs, as well as training courses and short courses, spanning more than 100 different programs across its various school locations.
Sources: ROC A12 official site
ROC A12 is a regional education center (Regionaal Opleidingencentrum) in the Netherlands that provides mbo (secondary vocational) education, training, and courses to students in the Ede, Arnhem, Veenendaal, and Velp region.
Sources: ROC A12 official site
ROC A12 has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 12, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ROC A12 official site
ROC A12 offers more than 100 mbo (vocational) programs, along with training and courses, across multiple schools and locations in Ede, Arnhem, Veenendaal, and Velp, preparing students for their future careers.
Sources: ROC A12 official site
ROC A12 scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ROC A12 official site
ROC A12 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ROC A12 official site
ROC A12 is used by young people and adults in the Ede, Arnhem, Veenendaal, and Velp region who want to pursue an mbo (vocational) qualification, training, or course.
Sources: ROC A12 official site
ROC A12 is known for offering a broad and accessible range of mbo vocational programs across multiple locations in the Ede, Arnhem, Veenendaal, and Velp region, making vocational education available close to students' homes.
Sources: ROC A12 official site
ROC A12 scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ROC A12 has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 20/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify ROC A12 from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ROC A12: Royal Northern College of Music (71/100), River Valley Technologies (71/100), Rockhurst High School (71/100), The Rockwell Museum (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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